Lead Specialist, Partner Co-Marketing Event Activation

Pearson•Hoboken, NJ

1d•$119,000 - $221,000

About The Position

As a Lead Specialist, Partner Co-Marketing Event Activation, you will play a critical role in delivering high-quality, customer-facing event experiences in partnership with enterprise organisations such as hyperscalers. This is a hands-on, delivery-focused role where you will own key components of partner event strategy and execution — translating shared objectives into seamless, integrated activations across pre-event, onsite, and post-event phases. You will work cross-functionally with marketing, sales, product, and external partners to ensure every activation is aligned, impactful, and commercially effective, while also acting as a subject matter expert and coach to more junior team members.

Requirements

Experience delivering complex, customer-facing events or marketing activations
Strong understanding of B2B or enterprise marketing, ideally with partner or co-marketing exposure
Proven ability to manage end-to-end event execution, including onsite delivery
Excellent stakeholder management skills across internal teams and external partners
Strong organisational skills with the ability to manage multiple priorities in fast-paced environments
Experience working with performance metrics, lead capture, and campaign measurement
High attention to detail, with a focus on quality and execution excellence
Ability to troubleshoot and problem-solve in real time during live events

Nice To Haves

Experience mentoring or supporting junior team members is advantageous

Responsibilities

Lead the development of activation briefs aligned to partner goals, audience needs, and business outcomes
Coordinate integrated promotional plans across internal teams and external partners
Ensure alignment across pre-event, onsite, and post-event activities
Adapt activation plans in response to evolving partner requirements within agreed governance
Deliver end-to-end activation plans including partner touchpoints, sessions, executive moments, and experiential elements
Ensure all partner commitments are met with high standards of quality and operational readiness
Act as the on-site lead for issue resolution, quickly managing risks and maintaining delivery momentum
Partner with marketing, sales, product, and operations teams to align messaging, targeting, and follow-up strategies
Provide clear and consistent stakeholder updates on progress, risks, and dependencies
Ensure a seamless “one team” experience across all contributors
Embed measurement frameworks into activations, including lead capture, engagement tracking, and follow-up actions
Support reporting on event performance, including pipeline influence and lead outcomes
Capture insights and lessons learned to inform future activations
Review and refine partner-facing assets to ensure accuracy, consistency, and brand alignment
Reduce revision cycles through strong upfront quality control
Coach and support junior team members on best practices in event activation and partner engagement