Consumer Marketing Activation Specialist

Holland America Group•Doral, FL

3h•Hybrid

About The Position

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. We are looking to hire a Program Activation Specialist. The Program Activation Specialist manages campaign design, creation, deployment, and reporting within the Adobe Journey Optimizer and Salesforce Marketing tools. This position plans the strategy for the program with the Program Management leads, develops the timeline with the Project Manager, and develops end-to-end improvements through use of the Customer Journey Analytics tool. This position codes creative, selects audiences, integrates with the Adobe CDP, sets up test and control groups and AJO and CJA reporting. For the trade portion of the business, this position utilizes the Salesforce Marketing tool. This is a pivotal role responsible for overseeing and driving the success of all marketing initiatives. Reporting to the Sr Manager, Program Activation, the Marketing Activation Specialist will collaborate closely with cross-functional departments and develop and execute complex marketing campaigns utilizing new Adobe and Salesforce tools to achieve ambitious growth and customer satisfaction goals. Key Responsibilities: - Audience Selection - Campaign Builds in Adobe and Salesforce - Creative Coding (email html) - New media utilization in direct marketing communications - Test and Control design and implementation - Campaign Deployment - Performance Reporting and Monitoring - Performance analysis to make immediate engagement enhancements - Cross-Functional Collaboration Here’s a summary of what Princess is looking for in a Program Activation Specialist. Is this you?

Requirements

Bachelor’s Degree in Business, marketing technology, or related field or equivalent experience. Adobe suite training, Salesforce suite training, HTML, CSS. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Outstanding communication and interpersonal skills. Strategic thinker with a passion for innovation and continuous improvement.
2 – 5 years of experience in marketing, with a focus on campaign execution and optimization. Strong understanding of email, SMS, and digital marketing systems and strategies. Proficiency in marketing automation platforms and CRM systems. Knowledge of HTML, CSS, and basic JavaScript for email template customization.

Responsibilities

Responsible for set up and deployment of all automated and ad hoc direct mail, email and SMS journeys in both Adobe and Salesforces’ suites
Create statistically significant tests and control groups within each campaign
Code and size all creative formats within the Adobe and Salesforce tools
Build reports within AJO and Salesforce and analyze performance
Build journey reporting in Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results
Manage audiences for efficiency within AJO and the CDP
Utilize moveable ink and new technologies to improve email engagement
Monitor guest counts in Snowflake and Adobe CDP for alignment
Ensure all email communications are delivered within the new CAN SPAM laws