Lead Software Engineer - Marketing Cloud
About The Position
Lennar is one of the nation's leading homebuilders, dedicated to creating an extraordinary experience for Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to communities, and fostering a culture of opportunity and growth. Lennar is a Fortune 500® company and consistently ranked among the top homebuilders in the United States. The Salesforce Marketing Cloud lead will be responsible for the overall analysis, architecture, design, implementation, and support of Marketing Cloud project related activities. This role involves working closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud. A career with Lennar is built on making dreams come true, building zero defect homes, cost management, and adherence to schedules.
Requirements
- 6+ years’ experience with Salesforce Marketing Cloud
- Marketing Cloud Developer certifications are required
- Experience with SQL/SOQL, AMPscript, SSJS, REST/SOAP API integrations required
- Knowledgeable of B2C marketing automation and operations best practices
- Strong spreadsheet (i.e., Excel) and analytical skills
- Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way.
Nice To Haves
- Marketing Cloud Email Specialist certification
- Marketing Cloud Consultant certification
- Marketing Cloud Administrator certifications
- Agentforce and Data 360 (Data Cloud) experience
Responsibilities
- Configure and customize Marketing Cloud to align with business requirements.
- Implement and optimize customer journeys, email campaigns, and automation workflows.
- Design and implement technical solutions to support company email strategies, driving automation wherever possible.
- Collaborate with email marketing team to execute email campaigns and other marketing initiatives.
- Ensure campaigns are aligned with best practices and compliance standards.
- Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad-hoc imports, and data extensions.
- Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
- Collaborate with the Data and Analytics team to enable the integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources.
- Manage data cleansing, segmentation, and personalization for targeted marketing campaigns.
- Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.
- Implement and maintain security best practices within Marketing Cloud.
- Ensure compliance with data protection regulations and company policies.
Benefits
- Robust health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Everyone’s Included Day
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
