Lead Social Creative - HOKA

Deckers•Goleta, CA

1d•Remote

About The Position

Join HOKA’s creative team and help shape the brand’s voice, storytelling, and visual identity across all social media platforms. As Global Social Creative, you’ll craft engaging, modern, and culturally relevant content that inspires our audience and keeps HOKA at the forefront of performance and innovation. Deckers Brands is committed to ensuring an inclusive and equitable workplace where all employees can bring their authentic selves, are valued and supported, and contribute to exceptional business results and a positive impact on communities.

Requirements

5+ years of experience in social media content, in an agency or in-house team
Proven ability to conceptualize and execute creative ideas tailored to social platforms
Deep understanding of storytelling through visuals, motion, and copy
Passion for pushing craft and storytelling to the highest level of quality
Strong knowledge of all major social platforms, their creative formats, and best practices
Innovative mindset with a passion for exploring new approaches and pushing creative boundaries
Strong point of view on social media trends, culture, and platform shifts
Experience collaborating with marketing teams and external agencies, providing clear direction and feedback
Insights into running culture and lifestyle trends, with the ability to connect those insights to meaningful creative ideas
Track record of turning data and insights into innovative, culturally relevant creative ideas
Expertise with Adobe Creative Suite (Illustrator, Photoshop, After Effects) and proficiency in Microsoft Office applications
Strategic thinker and creative conceptualizer
Excellent communication and presentation skills
Curious, solution-oriented, and able to dig deep for answers
Ability to succeed in a matrix organization through influence and partnership
Highly motivated self-starter and team player
Detail oriented, process-friendly, and capable of managing multiple projects simultaneously
High level of personal integrity, empathy, and respect for others

Nice To Haves

Passion for sports and understanding of the athletic footwear market

Responsibilities

Develop aspirational social storytelling and narratives that drive brand affinity
Create bold, culturally relevant content ideas tailored to each social platform
Produce platform-specific formats including short-form video, carousels, static posts, and caption copy
Shape a unique look & feel and tone of voice for HOKA social channels
Translate brand and product campaigns into channel-specific stories
Maintain HOKA brand voice, visual identity, and goals in all content
Collaborate with internal teams, agencies, freelancers, and production partners to execute high-quality content
Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations
Go on set and work closely with directors and photographers to craft high-quality storytelling for motion and stills
Maintain an always-on mindset through social listening, competitor audits, and trend tracking