Lead Search Engine Optimization

Harley-Davidson•Milwaukee, WI

1d•$115,500 - $184,900•Onsite

About The Position

The Lead, Search Engine Optimization (Search Everywhere Optimization) defines and advances Harley-Davidson’s enterprise search strategy across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO (AI Optimization). This role serves as a senior subject matter expert within Digital Products & Experiences (DPX), shaping how Harley-Davidson is discovered across traditional search engines, AI-driven platforms, answer engines, and emerging search ecosystems. The Lead partners across Digital Product, Engineering, Marketing, Content, Analytics, and eCommerce to embed search into product, content, and experience design, enabling scalable and future-ready organic growth.

Requirements

High School Diploma or Equivalent Required
Minimum of 8 years of relevant experience
Strong expertise in SEO strategy, technical SEO, and content optimization
Experience managing SEO agencies, vendors, and enterprise SEO tools
Proven ability to translate data and search insights into actionable business recommendations
Strong cross-functional collaboration skills with Technical, Product, and Marketing partners
Experience operating in complex, enterprise digital ecosystems

Responsibilities

Guide enterprise search direction across SEO, GEO, AEO, and AIO, leveraging agency expertise and internal priorities
Translate agency strategy into clear priorities, roadmaps, and execution requirements across Digital Products & Experiences
Establish best practices and standards for search optimization across teams
Act as the internal point of alignment across Product, Content, and Analytics teams
Ensure search is embedded in product launches, campaigns, and digital experiences
Ensure organic health of web properties by maintaining crawlability, indexability, and site performance
Lead and interpret technical SEO, GEO, AEO, AIO audits, including site speed, internal and external linking, schema, sitemaps, and robots.txt
Partner with Product and Engineering teams to prioritize and deliver SEO-related development work
Oversee deployment of SEO/AIO-driven technical enhancements across the site
Own keyword strategy, demand analysis, and content gap identification
Drive long-form content creation and refresh initiatives based on consumer search intent
Oversee on-page optimizations, including metadata, copy blocks, internal linking, and page targeting
Support product launches, campaigns, and seasonal initiatives with SEO/AIO recommendations and execution
Manages the SEO agency of record and external partners responsible for technical audits, content authoring, and SEO execution.
Owns budget, forecasting, and ongoing evaluation of SEO tools and contracted services.
Partners closely with Digital Product, Engineering, Analytics, and Content teams to translate insights into delivered site improvements.