Lead, Running Brand Marketing, LA

Nike•Los Angeles, CA

6d•$104,600 - $213,700•Hybrid

About The Position

The Running Brand Lead position is part of the brand management team, which acts as the center of the marketing team leading and driving a strategic vision cross-functionally to connect with Nike’s target consumer. In Los Angeles, the running brand management team is responsible to create and execute that vision through on the ground events, digital storytelling, and through relationships to impact the runners and communities we serve. The Running Brand Lead will be a leader on the team responsible for driving seasonal marketing plans, which will include large-scale events, content production, and sponsorship agreements in a key global city. This role will need to be a proactive self-starter ready to dive in and lead seasonal marketing plans. This person should embody a leader who is ready to embrace an approach that will challenge the status quo and push the Brand to new places. They should be able to think strategically and know how to effectively put plans into action and follow-through holding internal and external partners accountable. They should have a results-driven approach to their work, demonstrating an ability to lead multiple tasks while building strong working relationships across a matrixed organization.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
3-5 years of work experience in marketing (digital and/or experiential) or a related field is preferred
Autonomous and entrepreneurial, proactive work management style
An understanding of media and digital platforms
Phenomenal relationship-building and problem-solving skills
Outstanding task management across multiple work streams with attention to details
Strong communication skills, both verbal and written, flexing between senior leadership communication and more detailed functional communication
Experience with public speaking and presenting work to larger groups of people
Knowledge of the LA market and running in general
Ability to travel up to 10% of the time

Responsibilities

Architect and execute seasonal marketing plans leading the internal and external teams needed to accomplish them.
Create strategic and long-term brand plans in partnership with the LA Running Brand Director.
Maintain consistent connection to our club, crew, partners, and community leaders.
Understand the landscape of our network and where and how to both support their connection to the brand and leverage their expertise.
Lead and execute sponsor/partner agreements.
Act as the first point of connection for all ingoing or outgoing network requests.
Forge new relationships through city exploration and continued community outreach.
Keep teams tracking toward internal and external timelines and goals; owning weekly meetings, master workback schedules and run-of-shows.
Develop personal and team expertise in supporting Nike tools and project management platforms: Keynote, Air Table, BOX, Slack, Beeline, Coupa, Contracts Central, Anaqua, etc.
Work cross-functionality within the matrix to find solutions, stay integrated, and drive efficiency.
Drive project recap and teardown process, tracking cumulative engagement/results to deliver insights that will inform future work.
Manage and track fiscal and seasonal budget allocation.
Be on site to execute brand plans (event, content shoot, off-site meeting, etc).
Serve as go-to expert to the team on running product, communities, and authenticity.
Stay alert and active in both the physical and digital local running communities.
Share and digest insights + key consumer shifts with key stakeholders.
Leverage those insights to amplify big ideas and help shape the city strategy, aligned to opportunities in the geo.
Recommend key marketing levers and provide input on opportunities for in-season adjustment.