Lead, Retina Marketing

Harrow, Inc.

1d•Remote

About The Position

The Lead, Retina Marketing owns the IHEEZO® brand and is accountable for Harrow’s retina and in-office procedures franchise, including biosimilar adoption and launch readiness for new brands. The role serves as the marketing counterpart to the Head, Sales—Retina, aligning franchise strategy with field execution. It leads brand and franchise planning, demand forecasting, budgets, KPIs, research, omnichannel campaigns, and account-based marketing programs. The position also develops and leads Brand Marketer(s), works with Sales, Market Access, Medical Affairs, Strategic Accounts, and thought-leader and professional-education partners, and serves as the internal and external subject-matter expert and brand ambassador for the retina franchise and IHEEZO®. The position is remote within the U.S. and requires approximately 30% travel. Compensation is $195,000 plus bonus.

Requirements

Bachelor’s degree.
10+ years in pharma or biotech marketing, including 5+ years in brand leadership.
3+ years marketing to retina specialists or in ophthalmology.
Experience marketing a buy-and-bill injectable or biologic.
Leadership of PRC/MLR review and experience managing agencies and budgets.
Ophthalmology, retina, or buy-and-bill experience.
Experience designing and running account-based marketing programs for practice groups or B2B accounts.
Track record of planning, executing, and measuring full-funnel marketing campaigns.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Nice To Haves

Biosimilar launch or adoption experience.
Experience with large or private-equity-backed practice groups or ASCs.
Proficiency with Salesforce, Pardot/HubSpot or similar platforms, Power BI, and Google Analytics.
Adobe Suite proficiency.

Responsibilities

Own the retina franchise strategy and IHEEZO® brand plan; approve plans for new product launch candidates and other retina brands.
Build biosimilar adoption through interchangeability education, payer substitution policy, and trust with retina specialists.
Develop buy-and-bill practice-economics messaging, including J-codes, ASP, margin, and inventory, in partnership with Market Access.
Build programs for large retina groups and private-equity-backed retina platforms with the Head, Sales—Retina.
Lead retina congress strategy, including ASRS, AAO, and Retina Society, and lead KOL programs.
Lead and develop Brand Marketer(s).
Own retina demand forecasts, budget, and KPIs.
Own omnichannel campaigns across personal and non-personal channels, including patient programs that drive awareness and adoption.
Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
Lead annual brand planning and long-range strategic planning for the franchise.
Establish and lead a Field Input Team with retina representatives to test materials and messages.
Work with Medical Affairs on KOL feedback to identify data gaps and inform evidence generation.
Serve as the subject-matter expert and brand ambassador for the retina franchise and IHEEZO®, internally and externally.
Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence.
Spend time in the field with Sales to observe how materials and messaging are delivered and received in the market.
Build account-based marketing programs for priority accounts, including large retina groups, private-equity-backed platforms, and health systems, with the Head, Sales—Retina and Strategic Accounts.
Plan and run full-funnel campaigns from awareness and consideration through trial, adoption, and loyalty, with KPIs at each stage.