Lead Program Manager

HubSpot

6d • Remote

About The Position

Our mission at HubSpot is to help millions of organizations grow better. As we scale our product portfolio and accelerate our go-to-market motion, this role will ensure our most critical initiatives land with clarity and impact for our sales teams.
As a Lead Program Manager on the Sales Operations team, you’ll build and lead a strategic communications and change management function that connects company priorities to field execution. You’ll translate complex operational launches and GTM programs into clear, actionable guidance for frontline sellers—driving adoption, rep success, and measurable revenue outcomes.

Requirements

• Deep understanding of HubSpot’s sales motion, ideally through direct experience supporting or operating within Small Business Sales
• Proven experience leading complex, cross-functional programs or product launches in a B2B SaaS environment
• Strong stakeholder management skills with the ability to influence across frontline teams and senior leadership
• Exceptional communication skills, with the ability to simplify complexity into clear, actionable guidance
• Experience designing and executing change management or enablement strategies that drive measurable adoption
• Data-driven mindset with experience defining success metrics and iterating based on performance insights
• Strong project management skills with the ability to prioritize and execute across multiple high-impact initiatives

Nice To Haves

• Prior experience as a HubSpot sales rep or sales manager
• Background in organizational change management or transformation initiatives
• Experience leading global rollouts across regions and cultures
• Familiarity with modern sales enablement tools and platforms
• Experience building and scaling new programs or functions from the ground up

Responsibilities

• Lead the end-to-end communication and change management strategy for high-impact operational and GTM launches across the sales organization
• Translate complex initiatives into clear, rep-ready messaging that drives understanding, behavior change, and adoption
• Partner with Sales Ops, Technical Teams, and GTM leaders to align launch priorities with field execution needs
• Design and deliver engaging enablement experiences (e.g., roadshows, interactive sessions) that accelerate time-to-productivity
• Build scalable communication frameworks that improve speed-to-ROI for global rollouts
• Establish feedback loops between the field and cross-functional teams to identify adoption blockers and inform iteration
• Define and track success metrics for launch effectiveness, adoption, and revenue impact
• Represent the voice of the field in planning discussions, ensuring initiatives are practical, relevant, and executable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees