Lead Professional, NA Media Relations, Sportswear, Training, NIL

Nike • New York, NY

16d

About The Position

We’re looking for a Lead Professional, North America Media Relations, Sportswear, Training, NIL who will be responsible for media engagement, building audience-right media strategies, and creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand’s reach. This role is responsible for creating and driving cultural impact and influence through an ecosystem of media, creators, sport, entertainment and culture across the United States and Canada, with a sharp focus on Nike’s sportswear and lifestyle division, including Energy, Training, NikeSKIMS and the growing NIL landscape, carving resonant storytelling and influence for the Nike brand. The candidate would benefit having a passion for sport, an ability to deliver new ways of thinking, and a desire to deepen and evolve Nike's sport-culture relationship with media and consumers. The individual should be proactive, creative, and solutions oriented. Being culturally curious, sport obsessed, having an eye for design and trends, and an appreciation for art and understanding of popular culture is a must. As a member of the media relations team you’ll contribute at every stage of the planning process and help shape the direction of the broader communications team’s work from the beginning to ensure that strategy and execution move together as part of one integrated approach. In addition to building cut-through media strategies, the role will help lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways. The output of this work should ignite purposeful conversations around Nike’s most powerful culture and lifestyle stories, inspire a new generation of young athletes, and help build new, innovative and creative networks. This person will also be responsible for cultivating a forward-looking approach to communications strategies that leverage an ever-changing media landscape and highly engaged consumer audiences. Our work encompasses written, oral, visual, and digital communication. We focus on information and connection— what is created and how it is managed, distributed and consumed to accelerate brand growth. Our audiences include athletes, business partners, consumers, employees, catalysts, collaborators, institutions, retailers, investors, and media. We work across North America and the globe to drive energy through inspiration, innovation and growth stories centered around sport and athletes. We are looking for individuals with the ability to expand the boundaries of communications and define the future, and who can connect, influence and deliver new levels of creative and strategic thinking.

Requirements

• Bachelor's degree in journalism, PR, or related field. Will accept any suitable combination of education, experience and training
• 8+ years professional experience in fast-paced, high profile corporate communications or public relations roles supporting global brand organizations is highly preferred.
• Knowledge of North American and international media landscape and thorough knowledge of the needs.
• Management skills including high-profile communications, strategic planning, budgeting, creative solutions, and agency management, with additional experience in developing proactive, creative communications, and extensive communications strategies.
• Proven ability to communicate plans across a complex matrix on a corporate, regional and functional basis.
• Experience initiating and driving the ideation process to contribute meaningful, innovative strategies to the business at concept stage.
• High aptitude for creative thinking balanced against bottom line business needs.

Nice To Haves

• passion for sport
• an ability to deliver new ways of thinking
• a desire to deepen and evolve Nike's sport-culture relationship with media and consumers
• proactive
• creative
• solutions oriented
• culturally curious
• sport obsessed
• having an eye for design and trends
• an appreciation for art and understanding of popular culture

Responsibilities

• media engagement
• building audience-right media strategies
• creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand’s reach
• creating and driving cultural impact and influence through an ecosystem of media, creators, sport, entertainment and culture across the United States and Canada
• carving resonant storytelling and influence for the Nike brand
• contribute at every stage of the planning process and help shape the direction of the broader communications team’s work from the beginning to ensure that strategy and execution move together as part of one integrated approach
• lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways
• ignite purposeful conversations around Nike’s most powerful culture and lifestyle stories, inspire a new generation of young athletes, and help build new, innovative and creative networks
• cultivating a forward-looking approach to communications strategies that leverage an ever-changing media landscape and highly engaged consumer audiences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level