Lead Product Marketing Manager

Carta•San Francisco, NY

2d•Onsite

About The Position

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work. For more information about our offices and culture, check out our Carta careers page. At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on GTM enablement, you'll work to bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation.

Requirements

8+ years of hands-on product marketing/GTM experience
Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
Motivation to work collaboratively in a fast-paced, ever-changing environment
Creative problem solving skills
Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Responsibilities

Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field
Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve
Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts
Influence product development by surfacing structured customer and seller feedback into the product roadmap
Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences