Lead Product Marketing Manager, Growth Solutions
About The Position
Workiva is seeking a Lead Product Marketing Manager-Growth Solutions to create and manage the design and expansion of emerging use cases and solutions globally, from concept to launch. This highly cross-functional role partners with leaders across the business to identify or strengthen market position, increase awareness, and generate demand for our industry-leading offerings. This role will identify opportunities, build business cases, execute strategic plans, and report on business impact. This role will drive innovative product marketing strategies and act as a catalyst for change.
Requirements
- Undergraduate Degree or equivalent combination of education and experience in a related field
- 8+ years experience in growth marketing or related fields
Nice To Haves
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
- Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
Responsibilities
- Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
- Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities
- Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
- Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva's idea-to-incubation (i2i) process
- Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
- Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention
- Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit
- Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Number of Employees
1,001-5,000 employees
