Lead Product Marketing Manager, AIVA

Aircall.io, Inc.•New York, NY

5d•$180,000 - $200,000•Hybrid

About The Position

Aircall is seeking a Lead Product Marketing Manager to own product marketing for AI Voice Agents (AIVA). This is a technical, high-visibility role where you will collaborate closely with Product and Engineering, co-own the roadmap, and develop the narrative for AIVA. You will be responsible for positioning, defining the Ideal Customer Profile (ICP), crafting core messaging, and possessing the technical depth to represent AIVA credibly to leadership and the market. The ideal candidate is a hybrid strategist, storyteller, and technologist, capable of synthesizing customer insights, technical product details, competitive analysis, creative expression, and leadership alignment to make a new market category obvious. Success will be measured by AIVA's market awareness and net-new pipeline generation.

Requirements

7+ years of product marketing experience, with deep expertise in a technical B2B SaaS product.
Comfortable delving into technical product details; understanding how AI Voice Agent works, not just its functions.
Genuine interest in AI, including model workings, stack evolution, and relevance to builders.
Proven ability to influence senior leadership and communicate strategy effectively at that level.
Experience in near-daily partnership with Product Management and Engineering, ideally co-owning roadmap decisions.
Strong narrative and positioning skills: ability to define ICP, build core messaging, and translate technical capabilities into a market story.
AI fluency: ability to build repeatable AI workflows, not just one-off prompts, and discern when to trust, challenge, or override AI output for better work.
Comfort operating in ambiguity and a fast-paced environment with a constantly evolving product.
Excellent communicator and storyteller, tailoring messages for leadership, customers, and sales.

Responsibilities

Build AIVA's external narrative, including thought leadership, and bring it to market in a way that shapes industry definitions.
Co-own the AI Voice Agent roadmap with Product and Engineering, understanding technical tradeoffs and translating them into market strategy.
Own core messaging and drive cross-functional alignment on communication across all channels (website, sales deck, customer email).
Communicate strategy and progress to Aircall's leadership team, serving as the go-to person for AI Voice Agent status and direction.
Engage directly with customers and prospects to understand their evaluation and adoption of AI Voice Agent, refining positioning based on insights.
Gain hands-on product experience, including reading documentation, using the API, and understanding the technology to translate it into a competitive advantage.
Translate narrative and positioning into successful launches, campaigns, and Go-To-Market (GTM) initiatives.
Conduct competitive and market analysis for AI Voice Agent, ensuring the narrative remains sharp as the space evolves.