Lead Product Manager Prescreen (Consumer Lending / Credit Card)

Wells Fargo Bank•Wilmington, DE

14h•Hybrid

About The Position

Wells Fargo is hiring a Lead Product Manager Credit Card Prescreen Strategy to drive growth across our Branded Credit Card and Consumer Lending portfolio. This role will lead how we identify, target, and engage millions of customers through prescreened offers, partnering across product, marketing, credit risk, and finance to deliver data-driven strategies that improve acquisition, customer experience, and portfolio performance. We’re looking for a product leader with experience in credit cards or unsecured lending, strong analytics skills, and the ability to operate in highly regulated environments. This is a high-visibility role with direct exposure to senior leadership, offering the opportunity to lead large-scale initiatives and shape the future of our prescreen and originations strategy.

Requirements

5+ years of Product Management, credit strategy, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Strong experience working in data-heavy environments with large, complex datasets
Demonstrated ability to lead cross-functional initiatives and influence stakeholders
Proven ability to translate strategy into execution and measurable results
Experience in prescreen strategy, credit card originations, or unsecured lending
Strong understanding of credit policy, underwriting, and risk frameworks
Familiarity with P&L drivers, pricing strategies, and portfolio profitability
Hands-on experience with SQL, Python, or SAS for data analysis
Strategic thinker with a strong analytical and problem-solving mindset
Comfortable navigating ambiguity and complex decision-making environments
Exceptional communication and storytelling skills, especially with executive audiences
Highly collaborative, with the ability to build relationships across matrixed organizations
Results-driven with a strong sense of ownership and accountability
Proven experience with a leading credit card issuer or in management consulting within financial services, with exposure to consumer lending products (e.g., credit cards, auto loans, personal loans)
Prior experience in credit card originations or prescreen strategy.
Familiarity with credit policy, credit strategy, risk frameworks, and regulatory compliance considerations
Strong strategic thinking and problem‑solving skills, including the ability to structure ambiguous problems, deliver actionable recommendations, and make sound decisions grounded in market insights and business logic
Experience preparing polished, executive‑level presentations, metrics, and reports for leadership review
Results‑driven mindset with a proven track record of achieving objectives through cross‑functional teams

Responsibilities

Lead the end-to-end prescreen strategy, including targeting, segmentation, eligibility criteria, and suppression logic
Translate business objectives into data-driven acquisition strategies, test frameworks, and execution roadmaps
Drive growth and profitability through continuous optimization of prescreen campaigns and credit strategies
Analyze market trends, customer behavior, and portfolio performance to inform product and acquisition strategies
Partner cross-functionally with risk, marketing, finance, analytics, and operations teams to deliver aligned outcomes
Influence and communicate effectively with senior leadership, presenting clear insights and recommendations
Ensure all strategies meet regulatory, compliance, and risk management standards
Help simplify and enhance customer experience across acquisition channels
Own key business metrics tied to originations, profitability, and customer quality