Lead Product Manager - Ad Formats (Remote - Canada)

Yelp, Inc•Toronto, ON

7d•CA$200,000•Remote

About The Position

Yelp is looking for a Lead Product Manager to own ad format strategy and execution across our most important consumer surfaces. In this highly visible and impactful role, you'll define how ads look, where they appear, and how they perform. You are responsible for driving improvements to ad design, placement, and layout across Yelp's search results page and within Yelp Assistant, our AI-powered chat interface where ads are an emerging and important part of the experience. If you're looking to own a high-impact part of the ads system at a billion-dollar company and would enjoy working closely with engineers, data scientists, designers, and peer product teams, then this is the role for you. This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

Requirements

Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
Tech savvy: has experience solving difficult, technically complex ads and product problems
Strong collaborator: enjoys working across different teams, functions, and product surfaces
Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient

Responsibilities

Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems