Lead, Partners and Creators

Fanatics Collectibles•Los Angeles, CA

About The Position

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up. If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting. Creator-led acquisition is one of the highest-leverage growth channels at Fanatics Collect, and this role plays a critical part in scaling that engine. As Lead, Creator Partnerships, you will own the execution and performance of creator partnerships and affiliate programs across Fanatics Collect and Topps.com. As a senior individual contributor, you will manage creator and partner relationships, drive end-to-end campaign execution, and deliver measurable acquisition outcomes. You will work cross-functionally to translate insights into action, optimize program performance, and integrate creator strategies into broader growth initiatives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5–7+ years of experience in growth marketing, creator partnerships, affiliate marketing, or business development within e-commerce or digital platforms
Proven track record of managing and scaling creator or partner programs with measurable business impact
Experience with performance-based affiliate platforms (e.g., Impact.com, AppsFlyer)
Strong analytical skills with the ability to interpret data and drive actionable insights
Experience managing external relationships including creators, partners, and agencies
Excellent communication skills, including briefing, stakeholder management, and presentation
Highly organized with the ability to manage multiple concurrent initiatives in a fast-paced environment

Nice To Haves

Preferred experience in live commerce, social commerce, or creator-driven platforms
Preferred familiarity with sports cards, trading card games (TCG), or collectibles

Responsibilities

Recruit, onboard, and manage a roster of hobby-native and mainstream creators across sports cards and TCG
Develop campaign briefs, creative direction, and performance expectations for creator activations
Own day-to-day creator communications, deliverables tracking, and performance reporting
Manage and scale affiliate programs (e.g., Impact.com) for Fanatics Collect and Topps.com
Build and maintain relationships with partners across the collectibles ecosystem and beyond
Execute campaigns aligned to growth priorities, product launches, and key events
Monitor performance metrics and optimize campaigns for efficiency, incrementality, and ROI
Partner cross-functionally with Growth, Marketing, Product, and Analytics to align on execution
Track KPIs across creator and affiliate channels, and build reporting to communicate insights
Provide data-driven recommendations to improve program strategy and performance