Lead Paid Search Strategist

Mosaic Media

22d•$95,000 - $100,000

About The Position

Are you a paid search leader looking for your next challenge? Look no further. We’re seeking a Lead Paid Search Strategist to oversee paid search strategy, execution, and performance across a portfolio of clients. This role is ideal for someone who not only excels at managing Google and Bing Ads, but also enjoys leading strategy, mentoring team members, and owning results. As a Lead Paid Search Strategist, you will play a critical role in setting paid search direction, ensuring campaign excellence, and serving as a trusted expert for both clients and internal teams across multiple industries. About Mosaic Media: Mosaic Media is a full-service advertising agency offering both digital (programmatic, paid search, social media) and traditional (radio, TV, print) media buying services. We partner with clients across a wide range of industries to help them reach their target audiences and achieve measurable business outcomes. We value strategic thinking, accountability, collaboration, and continuous improvement. Our team is trusted to own outcomes, not just execute tasks, and to proactively identify opportunities that drive client success.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
Minimum of 5+ years of hands-on experience managing and scaling Google Ads campaigns, including PPC, YouTube, Display, and Shopping.
Proven experience managing multiple, large-scale, complex paid search accounts with clear performance ownership.
Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and attribution concepts.
Demonstrated ability to lead strategy, prioritize initiatives, and make data-driven budget and optimization decisions.
Experience mentoring or leading other paid media team members in an agency environment.
Excellent analytical, organizational, and time management skills, with the ability to manage competing priorities.
Strong attention to detail while maintaining a high-level strategic perspective.
Comfortable communicating directly with clients and internal stakeholders.
Google Ads certifications: Search Display Shopping Video Apps

Responsibilities

Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies.
Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping.
Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale.
Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations.
Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms.
Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment.
Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing.
Establish and uphold paid search best practices, processes, and optimization standards across the team.
Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies.
Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness.
Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement.
Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability.