Manager, Paid Search

Toast • Boston, MA

2d • Hybrid

About The Position

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We are seeking a Manager of Performance Marketing to lead and scale our paid search and Google Ads programs. This role will own end to end channel management - overseeing and driving strategy, budgets, bids, and ad creative with a strong focus on ROI, growth, and experimentation. You will partner closely with analytics, marketing operations, web/dev, and creative teams to drive measurable business impact. The ideal candidate is data-driven, used to being “hands-on-keyboard”, and passionate about optimizing demand programs across Google’s different advertising channels. They are curious about how our customers are looking for and influenced by information, and can work with cross-functional teams to deliver results. This is a unique opportunity, as Toast is bringing all performance marketing management in house and building a unique, best-in-class program. You can be a part of that!

Requirements

• 6+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
• Track record of managing & scaling high-budget media programs with measurable ROI
• Advanced knowledge of Google Ads platform, bidding strategies, attribution models, and audience segmentation
• Strong analytical skills with the ability to interpret data and turn insights into action
• Excellent communication skills with the ability to influence stakeholders at all levels

Nice To Haves

• Familiarity with experimentation frameworks, incrementality testing, and attribution modeling
• Experience in high-growth, SaaS environments
• Strong understanding of landing page optimization and conversion rate optimization best practices

Responsibilities

• Own Microsoft & Google Ads strategy, including Search, Performance Max, Display, & YouTube
• Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
• Manage and optimize monthly budgets, identifying opportunities to reallocate spend
• Lead keyword strategy, bidding optimizations, targeting, and creative & landing page testing
• Analyze performance trends, identify insights, and clearly communicate results
• Develop and maintain dashboards and reporting that track performance against KPIs
• Stay ahead of industry trends, platform updates, and advancements within Google ads

Benefits

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs.
• Learn more about our benefits at https://careers.toasttab.com/toast-benefits .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees