Lead, Media Performance

Cogeco • Quincy, MA

4d • Hybrid

About The Position

Reporting to the Media & Performance Manager, the Media Performance Lead will work in close collaboration with our internal marketing teams, media and creative agencies. The individual in this role will be responsible for managing the end-to-end paid media campaigns. This includes working alongside our advertising agency to develop performance media plans, and reporting on campaigns. The Media Performance Lead will act as the go-to escalation point for internal client questions and concerns on campaigns and strive to find new tactics and platforms while collaborating with other internal teams.

Requirements

• 8+ years of experience managing media campaigns
• University degree in advertising, marketing, business, or related field
• Strong analytical skills to interpret complex data
• Excellent aptitude for collaboration and relationship building
• Strong understanding of the Canadian media landscape (offline and online)
• Strong understanding of the English and French Canadian cultures
• Experience with managing campaigns for the U.S. Market (an asset)
• Excellent written and verbal communication with experience presenting to clients
• Highly organized with the ability to function in a fast-paced business environment
• Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Interest in researching new channels and methods of paid amplification
• Positive attitude with a solution driven approach
• Strong attention to detail
• Proficiency in English, both oral and written.
• Proficiency in French (an asset).

Nice To Haves

• Experience with managing campaigns for the U.S. Market (an asset)
• Proficiency in French (an asset).

Responsibilities

• Develop 360 media strategies to inform media agency briefing
• Responsible for the monitoring, and reporting of campaigns on an ongoing basis
• Ensure the agency optimizes campaigns based on goals and review analytics to ensure goals are being achieved
• Work directly with Marketing and Analytics team to report on insights and measurement of KPIs
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with internal clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
• Proof dashboards, ensuring they are accurate prior to status meetings
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required

Benefits

• Flexibility: We believe that what you do matters. At work and at home.
• Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.
• Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.
• Benefits: We have what you need.
• Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!
• Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees