Lead - Marketing Platforms & Personalization Strategist

Bread Financial•Columbus, OH

9d•Hybrid

About The Position

The Lead - Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities; unlocking value for our customers, clients, and our organization. Collaborating with cross-functional teams, he/she will support the tactical business enablement of a transformative roadmap ensuring executional delivery of our Martec and other related value stream initiatives tied to omni-channel marketing; with a focus on evolving our marketing capabilities, channels, media and platforms that enable personalized customer experiences. Delivering on the marketing value stream OKRs, driving business growth through acquisition, customer engagement and retention strategies.

Requirements

High School Diploma or GED
8-10 years experience in credit, loyalty, or marketing roles

Nice To Haves

Bachelor’s Degree in Business Administration, Marketing, or related field of study
5+ years experience in omnichannel marketing
3+ years leading project(s) with cross-functional coordination and delegation responsibilities
Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
Experience with AI-enabled tools and emerging automation capabilities.
A/B Testing
Marketing Strategies
Performance Marketing
Financial Acumen
Email Marketing
Direct Marketing
Digital Marketing
Credit Card Marketing
Agency Relationships

Responsibilities

Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics.
Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations.
Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
Proactively monitor acquisition performance trends across partners, products, and channels.
Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities.
Accountable for sharing performance insights with leadership and cross-functional teams.
Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.

Benefits

medical
prescription drug
dental
vision
other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability)
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
annual incentive bonus