Lead Marketing Channel II - Paid, Social, and Programmatic

GEICO • New York, NY

53d • Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. Lead Marketing Channel II - Paid, Social, and Programmatic 3 - 5 Years of experience Location - NYC; Chevy Chase, MD; Chicago, IL Hybrid - 3 days onsite, 2 remote days GEICO is seeking a Lead Marketing Channel - Paid, Social, and Programmatic to support the mid and lower funnel paid media strategy across paid social and programmatic channels. This individual will be an integral part of GEICO’s performance media team and will partner closely with our agency to ensure campaigns drive qualified quote volume efficiently and align with broader business goals. The ideal candidate brings strong analytical skills, comfort working with data, and the ability to translate performance into clear recommendations. Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This role reports into the Senior Manager, Performance Media. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois

Requirements

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or related field.
• 3-4+ years of experience in paid social and/or programmatic advertising, ideally within a performance marketing environment.
• Familiarity with platforms such as Meta Business Manager, Tiktok Ads Manager, Pinterest Ads and/or Programmatic DSPs (e.g. DV360, The Trade Desk).
• Experience working at or alongside a media agency.
• Performance marketing mindset with a focus on efficiency, lead quality and bottom-line results.
• Excellent communication skills, with the ability to clearly summarize findings and collaborate across internal teams and external partners.
• Detail-oriented, organized and proactive in managing pacing, reporting and follow-ups across campaigns and test plans.

Nice To Haves

• Familiarity with large-scale budgets
• Agency experience, especially in insurance, finance or similar vertical.
• Understanding of insurance quote funnel dynamics
• Exposure to creative performance testing frameworks
• Awareness of compliance and regulated messaging standards within financial/insurance advertising

Responsibilities

• Support the strategic planning and oversight of performance-focused paid social and programmatic campaigns, ensuring alignment to mid and lower funnel business goals.
• Partner closely with the agency on campaign setup, targeting strategy, creative recommendations, and optimization approach.
• Review weekly and monthly performance reporting to assess pacing, efficiency (e.g. cost-per-quote), audience performance and down-funnel outcomes.
• Participate in creative iteration cycles, ensuring messaging, tone and format support conversion performance and resonate with key insurance customer segments.
• Pull supplementary performance data to validate results and strengthen analysis.
• Maintain and document test agendas (creative, audience, bidding) and ensure learnings are shared and operationalized.
• Monitor competitive messaging, offer positioning, and category trends across insurance and financial services.
• Collaborate closely with internal paid search, strategy, analytics, and brand creative teams to ensure cohesive customer acquisition messaging and funnel alignment.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level