Manager, Digital and Channel Marketing

Minuteman Food Mart•Elizabethtown, NC

About The Position

Join us as we grow together personally and professionally! Four Generations of family leadership continue to make it our vision to leave people better than we found them. We are more than an oil company, convenience store or restaurant, we are a family! We are improving the lives of those we touch every day by valuing the customer, caring for our 1000+ team members, and supporting our communities that we are honored to serve. POSITION OVERVIEW The Manager, Digital & Channel Marketing is responsible for how we show up across our day-to-day marketing channels — social, email, SMS, website, and select local media. This role owns the channel calendars, campaign execution, and basic media placement, making sure our guests see clear, timely messages that support traffic, sales, and our brand promise. Working closely with Operations, Merchandising, Loyalty & CRM, and Brand & Marketing Planning, this person turns business priorities into simple, guest-friendly campaigns that are easy for stores to execute. They manage posts, sends, and placements, track performance across channels, and share straightforward readouts and recommendations so we can keep getting better together.

Requirements

3–6 years of experience in digital marketing, channel marketing, or social/email marketing, preferably in retail, convenience, grocery, or QSR.
Hands-on experience managing social channels and email/SMS campaigns, including calendars, content, and basic targeting.
Familiarity with local media and digital placements (e.g., radio, OOH, paid social, search) and working with agencies or vendors.
Comfortable with basic analytics: able to read channel reports (engagement, opens, clicks, traffic, etc.) and turn them into simple recommendations.
Strong writing and editing skills for short-form content (social posts, emails, texts, web copy) with an ability to keep messages clear and on-brand.
Organized and detail-oriented; able to manage multiple campaigns, deadlines, and stakeholders at once.
Proven ability to collaborate effectively with Operations, Merchandising, IT, and external partners.
Proficiency with Microsoft Excel, PowerPoint, and Word; experience with social scheduling tools, email/SMS platforms, or basic web/SEO tools is a plus.
Bachelor’s degree in marketing, Communications, Business, or a related field preferred.

Responsibilities

Manage the content calendar and day-to-day posting for company-owned social channels (e.g., Facebook, Instagram, TikTok, others as relevant).
Create or brief content including posts, stories, short-form videos, and simple graphics.
Monitor comments and messages and coordinate with Operations to respond to store-specific issues or questions.
Track performance and adjust content based on engagement, reach, and business priorities.
Own the email and SMS marketing calendar in coordination with the overall marketing plan.
Build and deploy campaigns including promotional, lifecycle, and trigger-based messages.
Write or brief copy and coordinate creative assets with the Brand & Content and Creative teams.
Manage list health, deliverability, compliance (e.g., opt-in/opt-out rules), and performance reporting.
Plan and manage local and regional media placements (e.g., radio, out-of-home, pump toppers, print, sponsorships) and selective digital efforts (paid social, search, and other key channels as needed).
Work with agencies and vendors, where applicable, on basic placement, flighting, and simple optimizations.
Coordinate closely with Loyalty & CRM on audience targeting and any retargeting or lookalike efforts that make sense for the budget.
Align with Brand & Content on messaging and creative assets across all channels, ensuring everything is on-brand and store-ready.
Support SEO and website performance efforts in partnership with internal teams or vendors (e.g., ensuring campaigns and content help customers find us).
Traffic creative assets and ensure all materials are delivered on time, correctly formatted, and accurately placed.
Track performance of both traditional and digital activity and provide clear, easy-to-understand readouts and recommendations.
Coordinate updates to website content (promotions, brand pages, store features, etc.).
Work with Media & Planning, IT, and/or vendors to support local SEO basics (accurate store information, descriptive content, etc.).
Align web content and social storytelling with the overall marketing calendar.
Define and track key brand and content KPIs (e.g., social engagement, reach, email/SMS performance, website traffic and behavior, local SEO health).
Build simple, consistent dashboards and recap reports that translate marketing activity into clear insights for leadership and field teams.
Analyze campaign and channel performance to identify what’s working, what’s not, and where to simplify or improve.
Use learnings to recommend adjustments to content, calendars, and channel mix, always tying back to traffic, sales, and guest experience.
Share results and best practices regularly with Operations, Merchandising, and other partners so teams can see the impact of their efforts and celebrate wins.
Partner with Operations and field leadership to ensure campaigns, social content, and in-store materials are simple to execute and support store-level priorities.
Work closely with Merchandising and the Loyalty & CRM and Marketing Planning teams to align brand storytelling, offers, and calendars with business and financial goals.
Collaborate with IT, HR, and other internal partners to support brand-related initiatives (e.g., team member storytelling, training, internal communications).
Coordinate with external agencies, designers, photographers, and other vendors to deliver on-time, on-brand work that reflects Campbell Oil’s values.
Act as a brand ambassador in cross-functional meetings, helping translate complex business needs into clear, guest-friendly communications and creative.