Lead Market Research & Analysis

AT&T•Dallas, TX

2d•Onsite

About The Position

AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevates AT&T’s historic brand and puts the customer at the forefront of everything we do. The Research, Analytics and Insights team is looking for an experienced marketing professional to join our Advertising and Messaging group to support decision making through strong research programs. This market research and analysis role will gather data and conduct research to assess the impact of marketing in the retail space to support the evolution of AT&T’s marketing and digital strategies. In addition to this, this role will be responsible for partnering with our B2B marketing and creative teams to provide measurement and evaluation of Business-focused marketing efforts. The analyst should have diverse experience with research programs, data analysis, and be able to collaborate with other team members to curate and develop story-driven insights to inform the business. This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Locations: Dallas, TX or El Segundo, CA or Atlanta, GA

Requirements

Deep expertise in designing and executing primary market research (quantitative and qualitative): 3+ years of hands-on experience as a Market Research professional
Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a cost-effective manner
A critical thinker with experience crafting easy to follow, “voice of the customer” centric stories for business stakeholders that enable them to drive actions and decisioning
The ability to multitask and deliver multiple simultaneous projects on time with high quality
A strong cross-functional collaborator and partner to internal stakeholder to drive alignment and influence decision making and action plans
The ability to synthesize large amounts of data and extract critical insights and implications
Able to clearly communicate key insights (verbally and in writing) and speak/act with confidence
A multi-dimensional thinker who operates not only based on past experiences but stays abreast of approaches and developments occurring in the marketing research fields
BS/BA required or equivalent experience

Nice To Haves

Master’s degree preferred
3+ years of experience working for a 3rd Party Primary Research Provider
Prior experience running shopper B2B research programs

Responsibilities

Lead the end-to-end management of the Retail Tracking program, ensuring robust methodologies, timely execution, and actionable insights
Design, manage, and deploy custom research with speed and precision in partnership with trusted vendors
Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
Translate raw data into meaningful insights, crafting compelling narratives that drive business impact.
Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings.
Present findings to stakeholders in a persuasive, passionate, and articulate manner.
Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
Manage multiple, simultaneous research programs with support from outside research firms
Partner with cross-functional teams to integrate data, insights, and form recommendations related to marketing and shopper experience tactics

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone