Lead, Market Analytics

Nike • Beaverton, OR

6d

About The Position

Every successful team at Nike needs a brilliant game plan. Strategy teams shape and drive the company’s growth agenda by leading business planning processes and aligning enterprise leadership to realize our biggest opportunities. They also spearhead transformational projects across Nike’s diverse businesses and geographies. Part of the Corporate Strategy team, Macro & Competitive Analytics brings the outside in to provide a unique perspective on Nike Inc’s performance and environment. They contextualize what is happening in the broader macro, retail, and competitive landscape in which Nike operates, deep dive into the biggest opportunities for growth, and inform our enterprise strategic direction. WHO WE ARE LOOKING FOR As Lead, Market Analytics, you will be part of the team responsible for providing robust market measurement and analysis to increase understanding of Nike Inc. performance, identify growth opportunities, and mitigate risk. You will contribute to a wide range of initiatives, including onboarding new data sources and tools, expanding and embedding existing capabilities, and delivering actionable intelligence for the business. The ideal candidate brings together business experience, technical expertise and story-telling abilities. WHAT YOU’LL WORK ON Measuring, reporting, and diagnosing market size and share - one of three primary KPIs for the Nike enterprise - across Brands, Sports, and Markets Tracking and assessing indicators of brand choice to provide a holistic understanding of who is winning with consumers Developing a comprehensive knowledge of our data sources (internal and external) and applying the right data and methodology to address a business problem Triangulating across signals and synthesizing a compelling narrative on macro, market, and consumer trends, drivers of performance, and Nike Inc’s biggest opportunities and risks Contributing to key corporate moments (SPKO, CSR, QBR, BOD) and analytics projects that inform our strategic direction Partnering with Data Science and Enterprise Business Intelligence to enhance our measurement capabilities and reporting tools, co-owning requirements and development Driving education, adoption, and integration of the team’s data, tools, and insights across the enterprise Increasing team efficiency and impact by optimizing our ways of working, establishing best practices, and mentoring peers WHO YOU’LL WORK WITH This role sits on the Macro and Competitive Analytics team within Nike’s Corporate Strategy function and reports to the Director of Market Analytics. You will collaborate with teammates in Corporate Strategy to set and action on strategic priorities and drive accountability to our strategy and business among enter prise leaders. You will partner closely with Geo & Marketplace, Sport, and Jordan Analytics teams on capability adoption and application on behalf of their stakeholders. You will work with Data Science on expanding the accuracy, coverage, and depth of our capabilities and with Business Intelligence on democratizing market performance data. You may also work with Finance, Planning, and other Corporate Functions to leverage our capabilities and reporting and answer ad-hoc business questions. Finally, you will engage with vendor partners who provide syndicated and custom market data and analysis.

Requirements

• Bachelor’s degree in Analytics, Statistics, Strategy, Business or related field. Will accept any suitable combination of education, experience and training.
• 5+ years’ experience working in market intelligence or consumer insights and analytics
• Experience connecting data across multiple sources, extrapolating insights, and distilling complex signals into accurate, compelling and actionable story-telling
• Excellent communication skills, comfortable in front of senior leaders and diverse stakeholders and adept at tailoring messaging to audiences’ needs and context
• Strong project management capabilities, with the ability to guide multiple complex projects, translate business needs into capability roadmaps and analytical plans, and continuously balance speed, cost, and impact
• Skilled at building relationships, fostering teamwork, and partnering cross- functionally to achieve goals
• Understands current sport, fitness and retail landscape (digital and physical), including consumer and commercial KPIs, key competitors, emerging trends, and current events
• Proficient in coding languages (e.g., SQL, Python, R) and analytics tools (e.g. Databricks, Snowflake, Tableau)
• Ability to self-direct, willingness to learn, embraces ambiguity and change

Responsibilities

• Measuring, reporting, and diagnosing market size and share - one of three primary KPIs for the Nike enterprise - across Brands, Sports, and Markets
• Tracking and assessing indicators of brand choice to provide a holistic understanding of who is winning with consumers
• Developing a comprehensive knowledge of our data sources (internal and external) and applying the right data and methodology to address a business problem
• Triangulating across signals and synthesizing a compelling narrative on macro, market, and consumer trends, drivers of performance, and Nike Inc’s biggest opportunities and risks
• Contributing to key corporate moments (SPKO, CSR, QBR, BOD) and analytics projects that inform our strategic direction
• Partnering with Data Science and Enterprise Business Intelligence to enhance our measurement capabilities and reporting tools, co-owning requirements and development
• Driving education, adoption, and integration of the team’s data, tools, and insights across the enterprise
• Increasing team efficiency and impact by optimizing our ways of working, establishing best practices, and mentoring peers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees