Lead Industry Marketing Manager: Agencies, Data Sellers, Publishers, & Tech Platforms

LiveRamp • San Francisco, NY

6d

About The Position

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
As Lead Industry Marketing Manager, you will be focused on developing the GTM strategy and execution for our key partners, Agencies, Data Sellers, Publishers & Tech Platforms, globally. This role will be responsible for the creation, ownership, and iteration of multi-product solutions marketing content including messaging, sales plays, training, and marketing assets – all in support of developing a strategic GTM plan and its related execution. You will be the industry expert and voice of the customer, working very closely with your commercial industry leads, product marketers, marketing, and enablement teams to commercialize products, develop go-to-market plans, and craft differentiated solutions messaging that deliver against industry-specific business objectives. This is a perfect role for someone who is a self-starter, strategic thinker, and wants to make a difference every day Reporting to the VP of Solutions Marketing & Strategy, this individual will be a leader in the solutions marketing team, serve as an expert on our solutions, and communicate their value to internal and external audiences. The role is highly-visible and requires someone who can build relationships across the organization and drive alignment on priorities and strategy.

Requirements

• Proven B2B/SaaS solutions marketing leader or Travel & Hospitality marketing leader with 6+ years of experience
• Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
• Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
• A strong strategic revenue-related background and mindset
• Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
• Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute
• Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
• Executive presence as well as strong leadership skills to influence across organizational lines
• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
• Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)

Nice To Haves

• Deep understanding of marketing and advertising technology
• Deep understanding of travel and hospitality industry
• Experience interfacing with a global team

Responsibilities

• Be the subject matter expert and strategic partner to the commercial team across your key partner customer types: Agencies, Data Sellers, Publishers, & Tech Platforms
• Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
• By client type, contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
• Partner with Product Marketing & Enablement to develop easy-to-understand industry solutions-focused go to market programs, trainings, and content
• Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets
• Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
• Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
• Produce high-value external content for all stages of the funnel
• Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
• Track, measure, and report against key solutions and marketing KPIs

Benefits

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
• Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed