Lead Product Marketing Manager-Agencies & CTV

Smartly•New York, NY

About The Position

Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social. As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own two critical growth pillars: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social. This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization. In this role, you will: Own CTV Go-to-Market Across Segments Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs. Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams. Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision. Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints. Own Smartly’s Agency Positioning and Go-to-Market Own and evolve Smartly’s agency value proposition across CTV and social Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders. Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications. Develop agency playbooks, pitch narratives, and executive-ready materials used globally Partner with the Agency team to strengthen joint positioning and agency activation Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input. Drive Strategic Leadership Within Product Marketing Lead high-priority, cross-functional initiatives within the PMM organization Raise the bar on launch rigor, commercial accountability, and GTM excellence Mentor and influence across PMM and cross-functional stakeholders Contribute to flagship company narratives, major launches, and industry moments Step into adjacent strategic initiatives as business priorities evolve

Requirements

10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
Strong fluency in agency operating models and omnichannel video activation workflows
Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
Strategic product partnership mindset with the ability to influence roadmap and differentiation
Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
Strong commercial orientation with experience defining adoption and revenue metrics
High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Responsibilities

Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.
Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
Own and evolve Smartly’s agency value proposition across CTV and social
Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams
Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders.
Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications.
Develop agency playbooks, pitch narratives, and executive-ready materials used globally
Partner with the Agency team to strengthen joint positioning and agency activation
Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input.
Lead high-priority, cross-functional initiatives within the PMM organization
Raise the bar on launch rigor, commercial accountability, and GTM excellence
Mentor and influence across PMM and cross-functional stakeholders
Contribute to flagship company narratives, major launches, and industry moments
Step into adjacent strategic initiatives as business priorities evolve