Lead: Product Marketing

Infotech Current Openings•Gainesville, FL

8h•Remote

About The Position

At Infotech, we don’t just build software; we build the digital backbone of the world’s infrastructure. As the Lead: Product Marketing , you aren't just marketing a product—you are shaping its evolution. You are the primary architect of our market-fit strategy. You’ll sit at the intersection of engineering excellence and job-site reality, translating complex SaaS features into tangible outcomes like margin protection, risk mitigation, and project safety. We’re looking for a strategic powerhouse who can move seamlessly from C-suite boardrooms to active construction zones.

Requirements

Bachelor’s Degree in related field and 6 years relevant experience; or Master’s Degree in related field and 4 years relevant experience; or equivalent combination of education and experience.

Nice To Haves

SaaS Leadership: 7+ years in B2B SaaS Product Marketing, with at least 2 years in a management role. You are a master of subscription lifecycles and "land-and-expand" strategies.
Industry Domain Expertise: 3+ years in Construction or Civil Infrastructure. You understand industry workflows like BIM, RFI/Submittals, and Infrastructure Asset Management.
AEC Fluency: You are intimately familiar with the civil infrastructure software ecosystem and know exactly how our solution integrates into a civil engineer's daily workflow.
Proven Growth: You have a track record of helping take a SaaS product from $10M to $50M+ ARR within a technical vertical.
Analytical Rigor: You use data—Win/Loss analysis, NPS, and usage metrics—to drive strategic pivots. You can build TAM/SAM/SOM models that justify budget and roadmap requests to executive leadership.
Strategic Intuition: You have a "sixth sense" for market shifts and can successfully position products to capture emerging opportunities.
Communication Mastery: You can translate "engineer-speak" into "customer-value" and have the confidence to present high-stakes strategic recommendations to the C-suite.
Systems Experience: Proficiency with tools like Storylane and Pendo to drive product adoption and storytelling.

Responsibilities

Influence the Roadmap: You won’t just sell what’s on the shelf. You’ll partner with Product Management to prioritize features using "boots on the ground" insights and Pendo metrics to solve the highest-value problems for civil infrastructure projects.
Build the "Gold Standard": Design and implement scalable, cross-functional Go-To-Market (GTM) playbooks tailored for the unique, multi-stakeholder procurement cycles of the civil construction industry.
Lead & Mentor: Oversee our existing PMM team, serving as a coach and strategist to ensure our narrative and output resonates across every touchpoint.
Master the Market: Own our TAM/SAM/SOM strategy. You’ll identify high-growth sub-verticals and track competitor movements to keep Infotech steps ahead of the curve.
Empower Sales: Create the "battle kit" (ROI calculators, industry-specific battlecards, marketing assets, and case studies) that accelerates customer journey and enables our sales team to win in complex, heavy-civil environments.