Lead Generation Specialist (B2C)

LiaHia•Atlanta, GA

6d•Hybrid

About The Position

We are seeking a motivated Lead Generation Specialist (B2C) to identify, engage, and qualify potential customers for our products/services. In this role, you will play a key part in driving growth by generating high-quality leads through outbound and inbound channels and supporting the sales pipeline.

Requirements

1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred)
Strong communication and interpersonal skills
Comfortable with outbound calling and digital outreach
Experience using CRM tools (e.g., Salesforce, HubSpot, or similar)
Ability to work independently and meet targets
Strong organizational and follow-up skills
Basic understanding of sales funnels and customer journey

Nice To Haves

Experience in high-volume outreach environments
Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.)
Background in sales, marketing, or customer service
Experience working with KPIs such as conversion rate, lead quality, and appointment setting

Responsibilities

Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.)
Generate and qualify leads based on defined criteria
Conduct initial outreach via phone, email, SMS, or social media messaging
Maintain and update lead information in the CRM system
Nurture leads and move them through the sales funnel
Collaborate with sales and marketing teams to optimize lead quality and conversion
Track and report on lead generation performance metrics
Continuously test and improve outreach strategies and messaging