Lead Generation Manager-Connected Vehicles

Altruck International Centres•Guelph, ON

53d•$85,000 - $90,000•Onsite

About The Position

We are seeking a hands-on Demand Generation Manager to design, launch, and optimize marketing campaigns that drive qualified leads and measurable pipeline growth. Reporting directly to the Business Manager, you’ll play a key role in building awareness, generating demand, and supporting the sales team with a steady flow of high-quality opportunities. This position is ideal for a data-driven marketer with a passion for digital channels, campaign execution, and continuous performance improvement.

Requirements

4–6 years of B2B marketing experience, with a strong focus on lead generation and demand creation.
Proven ability to run and optimize digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email).
Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot).
Strong analytical skills with the ability to interpret data and communicate actionable insights.
Excellent organizational, communication, and project management abilities.

Nice To Haves

Experience in technology, SaaS, or telematics sectors is a strong asset.

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns across paid search, paid social, email, and display to drive inbound leads.
Manage campaign calendars, budgets, and performance metrics to ensure efficiency and ROI.
Collaborate with internal teams and vendors to produce creative assets, landing pages, and messaging that convert.
Implement A/B testing and continuous optimization of targeting, ad copy, and workflows.
Drive qualified Marketing Qualified Leads (MQLs) that convert into Sales Qualified Leads (SQLs).
Align with Sales and the Business Manager on ICPs, lead scoring, and follow-up processes.
Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data.
Develop nurture campaigns to re-engage dormant or cold leads.
Track and report campaign performance and pipeline impact to the Business Manager.
Monitor key metrics including CPL, conversion rates, and marketing-sourced revenue.
Analyze results and recommend data-driven optimizations for ongoing improvements.