Lead Generation Associate

Northern Trust • Chicago, IL

4d • Hybrid

About The Position

Northern Trust’s Global Sales Organization is seeking a Lead Generation Associate to join our client acquisition team, which is tasked with converting data into deals. This role is critical in driving client acquisition through various channels by identifying, qualifying, prioritizing, and engaging prospective leads. The Lead Generation Associate will work closely with sales enablement, marketing and front-line sales teams to ensure a seamless pipeline of high-quality leads.

Requirements

• Bachelor’s degree in marketing, Business, Finance, or related field (or equivalent experience)
• 2-3 years of experience in digital marketing, lead generation, or CRM management (internship experience acceptable).
• Familiarity with Salesforce, Excel, and Marketo; experience with other marketing automation tools is a plus.
• Strong analytical skills and attention to detail.
• Excellent communication and organizational skills.
• Ability to work collaboratively in a fast-paced environment.

Nice To Haves

• Knowledge of Northern Trust, wealth management principles, and/or financial services industry.
• Understanding of digital marketing strategies and lead scoring models.
• Proficiency in data analysis and reporting.
• Ability to manage multiple workflows.

Responsibilities

• Lead Identification: Utilize digital tools and platforms to identify potential leads or prospects within target markets.
• Lead Qualification: Assess and score leads based on predefined criteria to ensure alignment with business objectives.
• Prioritization & Outreach: Organize and prioritize leads for timely follow-up and outreach via email, social media, and other channels.
• CRM Management: Maintain accurate and up-to-date records in Salesforce, ensuring data integrity and actionable insights.
• Campaign Support: Collaborate with marketing teams to execute lead nurturing campaigns using tools like Marketo.
• Reporting & Analytics: Track lead performance metrics and provide insights to optimize conversion strategies.
• Sales Support: Additional responsibilities in support of sales efforts may include researching leads and prospects and/or writing responses to Requests for Proposal (RFPs) for wealth and investment management services.

Benefits

• Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits.
• Northern Trust also provides a discretionary bonus program that may include an equity component.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees