Lead, External Content and Digital Influence

Fujifilm • Morrisville, NC

5d • Remote

About The Position

Help Shape the External Voice of a Global Leader in Biomanufacturing At FUJIFILM Biotechnologies we are helping bring life-changing therapies to patients around the world. As we continue to grow globally, we are looking for a digitally savvy and externally focused communications professional to help strengthen our global earned media presence, executive visibility, and social media engagement. This is a highly collaborative role at the intersection of media relations, social media, executive communications, storytelling, and corporate reputation. The Lead, External Content and Digital Influence will work closely with the Senior Director, Media Relations & External Stakeholder Engagement and the broader Corporate Affairs organization, you will help shape and amplify the company’s external voice across earned media, social platforms, and executive leadership communications. We are looking for someone who understands that communications today is no longer just about channels — it is about influence, reputation, visibility, engagement, storytelling, and building meaningful connections with external audiences. This role combines strategic thinking with hands-on execution and is ideal for someone who thrives in a fast-moving global environment with close exposure to senior leadership and major company initiatives.

Requirements

• 5 years+ of experience in external communications, content creation in a global organization.
• Strong understanding of media relations, corporate storytelling, executive communications, and social media strategy.
• Experience supporting executive visibility and thought leadership initiatives.
• Deep familiarity with digital and social media platforms, including analytics and content optimization.
• Hands-on content creator mindset — comfortable writing, editing, publishing, and managing content directly across multiple formats and channels.
• Experience with social media management tools, analytics platforms, media monitoring tools, and creative/content platforms such as Canva or Adobe Creative Suite.
• Interest in AI tools and digital innovation within communications and content development.
• Have a curious, experimental, and data-driven mindset
• Strong stakeholder management and collaboration skills with the ability to work effectively across teams, cultures, and functions.
• Ability to manage multiple priorities and thrive in a fast-paced, highly collaborative global environment.

Nice To Haves

• Experience in Life Sciences, Pharma, Biotech, Healthcare, or other regulated industries is highly valued.

Responsibilities

• Support and help drive proactive media relations activities across trade, business, regional, and mainstream media.
• Help develop external narratives, media pitches, press releases, media materials, and briefing documents.
• Support preparation of senior leaders for media interviews, presentations and external engagements.
• Monitor media trends, emerging issues, industry developments, and competitor positioning to help inform communications strategies and opportunities.
• Conduct crisis/issues media monitoring and communications activities, as needed.
• Coordinate closely with external agencies, media partners, and internal stakeholders across the organization.
• Drive global social content strategy across LinkedIn, YouTube, and emerging platforms.
• Develop engaging and differentiated content that strengthens thought leadership, recruitment, reputation, and brand visibility.
• Partner with senior leaders and subject matter experts to support executive positioning and leadership visibility initiatives.
• Help create scalable social media toolkits, guidance, and enablement materials for leaders and employees.
• Support social listening, community management, trend analysis, competitive benchmarking, and performance reporting to continuously optimize impact.
• Help manage paid and organic social campaigns aligned with strategic brand and business priorities.
• Support employee advocacy initiatives and help activate employees as authentic brand ambassadors.
• Create compelling multi-format content including social posts, leadership communications, videos, campaigns, media materials, and storytelling assets.
• Partner closely with internal communications, site communications, HR, commercial teams, and subject matter experts to ensure strong alignment and amplification across channels and audiences.
• Use AI tools and emerging technologies to help modernize workflows, content creation, analytics, and effective communications.
• Track and analyze channel performance, media coverage, audience engagement, and campaign effectiveness to help optimize communications activities.

Benefits

• Equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed