About The Position

Redwood is a performance retention agency for 9-figure DTC brands. Email and SMS are the product. Design is not decoration on top of it. Campaigns have to look like the brand and still convert. The book spans fashion editorial, clean beauty, loud CPG, and luxury accessories. One house style will not work here. We are hiring the person who owns email design quality across Redwood. This is a player-coach seat. You set the first designs for every new client yourself. You build the visual system they will live in: type, photography treatment, merchandising, campaign worlds. Then you lead the graphic designers who execute against that system, and you hold the bar on everything that leaves the agency. If you have only ever executed someone else's art direction, or only designed for one brand in-house, this is not the role.

Requirements

  • Experience at an agency that services 9-figure ecommerce / DTC brands.
  • An exceptional email portfolio showcasing campaign art direction, custom display type, treated photography, and designed merchandising.
  • Experience leading designers, including briefing, redlining, and improving their work.
  • Mastery of Figma.
  • Proficiency in Adobe Creative Suite.
  • Ability to design for Klaviyo without adopting its typical aesthetic.
  • Demonstrated range across fashion, beauty, CPG, and accessories.

Responsibilities

  • Design the first emails for every new client.
  • Build the visual system for each brand: type, photography (crop, cutout, collage), color, merchandising, motion if it earns its place.
  • Ensure design quality across the whole book of business.
  • Lead graphic designers: brief them, critique the work, raise the floor, and keep them shipping at the standard set.
  • Provide campaign-level art direction for weekly sends, promos, and drops.
  • Partner with strategists and copywriters to make briefs look expensive and push back when briefs will produce generic work.
  • Demonstrate taste across categories, ensuring fashion drops and clean beauty campaigns do not share a layout.

Benefits

  • PTO
  • Performance Bonuses
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