Lead Director, Pharmacy Marketing

CVS Health

10d • $100,000 - $231,540

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Lead Director of Pharmacy Marketing will shape and advance the marketing strategy that strengthens consumer connection with CVS Pharmacy’s retail healthcare services. In this role, you will drive initiatives that build brand relevance, support customer acquisition, and elevate omnichannel engagement. You will collaborate across the enterprise to deliver integrated marketing programs that improve awareness and preference for CVS Pharmacy while supporting long‑term business growth. Differentiators: High-impact, enterprise-facing strategic ownership Opportunity to lead brand evolution for the nation’s largest retail health provider

Requirements

• 7+ years of marketing experience with strong understanding of business, healthcare, or consumer industries.
• 5+ years of cross‑functional leadership experience.
• 5+ years of retail marketing or retail agency/strategy experience.
• 5+ years of digital marketing experience, including testing and validating emerging digital opportunities.
• Strong analytical skill set with familiarity in AI and marketing technology.
• Bachelor’s degree in marketing, Business, or related field, or equivalent work experience.

Nice To Haves

• 10+ years of marketing experience with deep expertise in business, healthcare, and consumer behavior.
• Proven track record in leading marketing strategies in healthcare, retail or other highly regulated businesses.
• Experience managing cross-functional teams and influencing at senior levels.
• Passion for innovation, storytelling, and delivering impact at scale.
• MBA preferred.

Responsibilities

• Lead the development of end-to-end marketing strategies that drive patient acquisition, retention, and brand preference.
• Define and evolve CVS Pharmacy’s brand positioning to strengthen consumer trust and relevance.
• Partner with business leaders to shape multi-year growth strategies and innovation roadmaps.
• Design full-funnel customer journeys across paid, owned, and earned channels with strong integration of content, social, and digital engagement.
• Develop and manage go‑to‑market test plans, learning agendas, and performance optimizations.
• Collaborate with Media, Creative, Digital, Store Operations, and Legal teams to ensure seamless execution and field readiness.
• Lead and develop a team of marketing professionals, fostering a culture of innovation, accountability, and continuous learning.
• Serve as a trusted advisor to cross‑functional partners, aligning stakeholders around shared outcomes.
• Establish key performance indicators in partnership with Insights & Analytics and champion a data‑informed decision‑making approach.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees