Lead Director, Content and Communications

CVS Health

1d • $100,000 - $231,540

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Role Summary The Lead Director, Content & Amplification is a strategic communications leader responsible for shaping and executing content strategies across Aetna that elevate our brand, leadership voice, and business priorities. This role will lead the development, publishing, and amplification of high-impact content across internal and external channels, including but not limited to member stories, our intranet and insights pages, LinkedIn page, Aetna.com, etc. This position requires a seasoned communicator with deep expertise in storytelling, channel strategy, executive communications, and cross-functional collaboration. The ideal candidate is a proactive leader who thrives in fast-paced environments, brings a solutions-oriented mindset, and can seamlessly toggle between strategy and execution. Critical to success will be the ability to maintain strategic discipline while also knowing when to roll-up your sleeves to create documents and execute alongside team members. This role is made for a storyteller who can synthesize a high volume of complex material into simple, relevant, messages while also being opportunistic about creating newsworthy content that can breakthrough the noise.

Requirements

• 10+ years of experience in Communications, with experience in executive communications, content strategy, and channel management.
• Proven ability to lead enterprise-wide campaigns and navigate complex, matrixed environments.
• Strong project management skills with acute attention to detail and ability to manage multiple priorities.
• Executive presence and ability to influence senior stakeholders.
• Deep understanding of internal and external communications platforms and tools.
• Experience supporting C-suite leaders with strategic messaging and visibility.
• Creative and analytical thinker with a passion for storytelling and audience engagement.
• Exceptional people manager with a personal commitment to continuous mentorship and professional development.

Responsibilities

• Content Strategy & Editorial Leadership Own and evolve Aetna’s content calendar in alignment with business priorities and executive visibility goals.
• Lead the creation, packaging, and amplification of content across owned, earned, and paid channels.
• Reimagine evergreen content for new audiences and formats, driving engagement and relevance.
• Executive Communications Collaborate with the Executive Director, Executive Visibility, Content & Publishing, to support Steve Nelson and other senior leaders with high-impact communications.
• Channel Strategy & Amplification Partner with channel owners and content creators to optimize content distribution across intranet, email, social media, web, and emerging platforms.
• Ensure consistent voice, tone, and brand alignment across all touchpoints.
• Measurement & Optimization Establish KPIs and reporting frameworks to assess content performance and inform future strategy.
• Use data-driven insights to refine messaging, formats, and channel mix.
• Team Leadership & Collaboration Mentor and guide junior team members, fostering a culture of creativity, accountability, and continuous learning.
• Build strong relationships across Communications, Marketing, HR, Legal, and other key stakeholders.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director