Content Marketing and Communications Director

YMCA of the Virginia Peninsulas • Newport News, VA

1d • Onsite

About The Position

Imagine being part of one of the most respected human services organizations in the world—a place where your work positively influences the lives of others, a place where you thrive in a values-based environment, a place where you are building a better future for yourself and your community.
This is an exclusively on-site position located in Newport News, VA.
General Function:
The Content Marketing and Communications Director develops and implements comprehensive content strategies to promote the YMCA’s mission and programs. Reporting to the Chief Administrative and Strategy Officer (CASO) and working with the Executive Director of Marketing, this role writes, produces, and edits content for digital, print, and broadcast platforms, supporting both internal and external communications. Responsibilities include public relations outreach, creating engaging materials for a variety of audiences, and ensuring consistent brand messaging across channels such as the website, social media, email, and press releases. As part of the marketing team, the director advances organizational goals through strategic content creation and storytelling.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field preferred; equivalent experience considered.
• Experience: 2-5 years in content creation, marketing, or communications, ideally for nonprofits or membership-based groups. Experience with content strategies or multi-channel campaigns is valued.
• Communication Skills: Proficient writing and storytelling abilities; adaptable tone for varied audiences. Skilled at editing and proofreading.
• Digital & Technical Skills: Proficient with digital content tools, AI, social media, and basic graphic design platforms like Canva or Adobe Creative Suite. Knowledge of SEO and web analytics is a plus.
• Organizational Skills: Effective project management and organization; able to handle multiple deadlines and coordinate input from various sources.
• Interpersonal Skills: Excellent collaboration; works well with diverse teams and stakeholders. Culturally competent and inclusive communicator.
• Mission Alignment: Commitment to YMCA mission, values, and community service. Embodies caring, honesty, respect, and responsibility.
• Certification in CPR/ First Aid/AED/02 required within 60 days of hire.
• Complete and maintain required training to include New Employee Orientation (NEO), Bloodborne Pathogens, Child Abuse Prevention (CAP), and Sexual Harassment.
• Satisfactory completion of a criminal background check and Child Protective Services check.
• Ability to read, analyze and interpret documents.
• Ability to manage multiple projects.
• Ability to respond effectively to inquiries or complaints.
• Ability to apply mathematical concepts to practical situations.
• Ability to meet the physical demands of this position, which include mobility for travel to conferences, touring facilities and properties, and participating in promotional and special events sponsored by the Association.

Responsibilities

• Content Strategy & Planning: Develop and execute an annual content and editorial plan that supports YMCA marketing, program promotion, membership growth, and fundraising. Ensure alignment with YMCA branding and effective communication of its mission.
• Content Calendar Management: Maintain a coordinated calendar for web, social media, email, and internal channels, ensuring timely and balanced coverage of programs, events, member stories, and initiatives.
• Content Creation & Curation: Create, edit, and curate engaging multi-channel content (articles, press releases, social posts, newsletters, multimedia) that highlights member experiences, program successes, and the YMCA’s community impact. Ensure accuracy and brand voice.
• Multi-Channel Communication: Manage content on external and internal platforms, keep content on all platforms current, and coordinate email communications. Ensure consistent messaging across all outlets.
• Brand Management & Consistency: Help enforce brand guidelines in all materials, review content for clarity and consistency to ensure a unified organizational voice.
• Collaboration & Content Aggregation: Work with departments to gather stories and updates, aggregate diverse input, and ensure content aligns with strategic goals and showcases various programs.
• Community Engagement & Promotion: Use content to engage the community, feature testimonials and outreach, support membership and event promotion, and connect with local media when needed.
• Media Relations & Press Releases: Prepare press releases, assist CASO with media inquiries, media relationships, and coordinate press events as required.
• Analytics & Continuous Improvement: Track content performance, analyze KPIs, and adjust strategies based on data to improve reach and effectiveness. Report outcomes and recommend improvements.
• Stay updated on marketing trends, integrate new ideas, assist with other communications tasks, and uphold YMCA standards in all work
• Set, manage, report, evaluate and achieve analytics benchmarks and goals.
• Manage external partners/vendors to ensure alignment with project expectations.
• Report on digital metrics such as Google Analytics, AdWords, etc.
• Assist in translating internal and external consumer data into actionable insights.
• Contribute to and maintain a professional work environment by demonstrating integrity, promoting teamwork, and fostering positive communication.
• Support the mission, vision, and goals of the YMCA.
• Promote character development and the values of caring, honesty, respect, and responsibility.
• Promote and participate in YMCA fundraising efforts, including Annual Impact, Capital, and United Way Campaigns.
• Follow mandated child abuse reporting requirements.

Benefits

• Excellent benefits, including 12% retirement upon meeting the requirements of the National YMCA Retirement Fund.
• 65% employee paid health/dental insurance, FSA, $25,000 Life/AD&D policy, vacation and sick leave.
• Includes YMCA Family Membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level