Lead, Digital Performance Media

Humana • Work at Home - Kentucky, MA

1d • $115,200 - $158,400 • Remote

About The Position

Become a part of our caring community As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes. This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives. Become a part of our caring community and help us put health first Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes. This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives. Role Responsibilities Overview This role leads digital media strategy and execution. You will partner with internal teams, agencies, and analytics functions to deliver high-impact, performance-driven campaigns that support campaign goals, including member acquisition, retention, and brand engagement. The Lead position requires an in-depth understanding of digital and performance marketing channels, including paid search, paid social, programmatic, display, video, and emerging platforms. The ideal candidate has experience developing performance-focused media objectives, stewarding multi-channel campaigns, managing budgets, analyzing data, and guiding agency partners to maximize ROI.

Requirements

• Bachelor's degree
• Minimum of 10 years of experience in marketing, with at least 7 years in digital media strategy, performance marketing, and campaign execution
• Proven experience with large bidding platforms (SA360, Kenshoo, Etc)
• Expertise in paid search strategy and execution across Google Ads and Microsoft Advertising, including advanced keyword architecture, match types, audience layering and full-funnel optimization at scale.
• Proven leadership in performance-driven bidding and automation, leveraging smart bidding and platform algorithms to maximize ROI, efficiency, and growth across large, complex campaigns.
• Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders
• Strong understanding of digital ecosystem dynamics, consumer behavior, and performance marketing best practices
• Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution, optimization, and reporting
• Deep expertise in performance metrics such as CPA, ROAS, conversion rate, and attribution modeling and the data flows required to support that work
• Experience working in highly regulated industries, with a strong grasp of compliance requirements in digital media
• Highly collaborative and solution-oriented mindset, with a positive, proactive attitude and the ability to partner effectively across teams, influence stakeholders, and drive alignment in a fast-paced environment.

Nice To Haves

• Experience in healthcare or another regulated industry
• Proficiency in media analytics platforms (e.g., Google Analytics, Adobe Analytics, DSPs, paid social platforms)
• Performance Media Agency or Fortune 50 client experience
• Minimum 7 years in paid search specific media managing annual budgets of 25MM+

Responsibilities

• Lead development of National and Local media strategies across digital and performance marketing channels
• Manage agency and vendor relationships, ensuring timely, high-quality execution and continuous performance optimization
• Analyze campaign performance and proactively optimize; continuously monitor key metrics and provide actionable insights to achieve media goals and business objectives
• Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact
• Present strategies, learnings, and results to senior leadership, influencing investment decisions and marketing priorities
• Drive innovation by testing new platforms, technologies, and optimization strategies to improve efficiency and effectiveness

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior