Lead, Digital Media Sales

WNET•New York, NY

10d•$87,000 - $90,000•Hybrid

About The Position

Corporate support—through cross-platform media buys, sponsorships, philanthropic and strategic partnerships—plays a vital role in sustaining our work in public media and expanding the reach of our content and mission to new audiences. An immediate opportunity is available for a Senior Specialist, Digital Media Sales, who will work in a highly collaborative environment to develop revenue-generating strategies for digital buys and partnerships to grow digital media revenue and secure new corporate clients in support of revenue goals. The Digital Media Sales Lead is responsible for responding to digital media buying agency requests, prospecting, selling, and closing digital media buys and corporate partnerships across our platforms, both directly with corporate clients and through media agencies. This role entails developing digital-focused sales materials using audience and demographic data. making sales calls and pitches, building strong client and agency relationships, and managing effective execution of digital media campaigns once secured.

Requirements

Exceptional written and verbal communication, storytelling, and presentation skills
Highly organized, with the ability to manage competing priorities, adapt in a fast-paced environment, and effectively balance multiple accounts and deadlines
Minimum of five (5) years of direct sales experience in a competitive market sales environment
Demonstrated track record of digital media sales including display, video, social, podcasts programmatic, and related channels in digital media ecosystem
Success achieving revenue goals, successful engagement with media buying agencies and working directly with clients
Proficiency with media research; knowledge of digital data and metrics
Outstanding presentation skills – ability to present to groups
Strong campaign and client management skills
Understanding marketing, events, social media and promotions
Proficiency with CRM tools (Salesforce or similar preferred), Microsoft Office Suite (including Excel, PowerPoint, Word, and Airtable)
Proactive and resourceful, with a strong sense of ownership and the ability to work effectively both independently and collaboratively

Nice To Haves

Ability to participate in evening and weekend events will be necessary
Understanding of non-profit fundraising landscape, a plus

Responsibilities

Prospect, pitch, and close digital media buys and sponsorship opportunities across The WNET Group’s digital platforms, including websites, social media, streaming services, podcasts, and e-newsletters
Create customized, digital-only sponsorship proposals that highlight WNET’s audience reach and the unique benefits of digital media campaigns
Serve as a key point of contact for digital sponsorship clients, ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle
Collaborate with the Integrated Media Sales team on cross-platform opportunities across our content portfolio
Work closely with Marketing Services on budgets, billing, and media post reports
Track digital inventory, campaign performance, collaborate with Research to measure key metrics, and provide regular reports to clients, offering insights into engagement, reach, and ROI
Maintain accurate sales pipeline and client interactions in CRM
Shepherd legal contracts, prepare partnership recap reports, etc.
Other relevant duties, as assigned