Lead Digital Experience Designer
About The Position
The Lead Digital Experience Designer conceptualizes and designs visual marketing solutions from concept through completion, leading visual design decisions to maintain a consistent look and feel on att.com. This is a hands-on visual web design role focused on marketing and ecommerce, not product design, UX research, or print design. The designer leads visual design for component-driven, responsive marketing and ecommerce experiences, translating marketing strategy, products, promotions, and complex offers into polished digital stories and experiences. The role works within an established design system and combines strong graphic design craft with responsive web design, merchandising, and conversion expertise. Work includes establishing visual hierarchy in Figma, art directing and compositing imagery in Photoshop, and partnering with implementation teams to ensure the delivered experience reflects the creative vision. The role also provides creative direction and mentorship to designers and helps advance digital design standards, tools, and best practices. This is a full-time onsite position in El Segundo, California, performed at the designated work location five days per week. No relocation is offered.
Requirements
- At least 5 years of professional web, digital marketing, ecommerce, or digital agency design experience, including experience leading creative work.
- A portfolio demonstrating exceptional visual web design, including responsive marketing pages, ecommerce or merchandising experiences, component-based page design, typography, image compositing, and art direction.
- Expert proficiency in Figma and Photoshop, including experience with reusable components, libraries, and established design systems.
- Advanced visual-design skills across typography, composition, hierarchy, color, and imagery, plus strong Photoshop compositing and retouching capabilities.
- Experience designing responsive experiences and collaborating with developers or content implementation teams.
- Working knowledge of HTML/CSS and browser inspection tools sufficient to perform visual QA.
- Strong communication, presentation, and creative-leadership skills.
- Ability to manage multiple fast-moving projects.
Nice To Haves
- Experience designing for a large-scale ecommerce or consumer marketing website.
- Experience with Adobe Firefly or other AI-assisted creative tools.
- Familiarity with accessibility standards for web experiences.
- Experience with motion, After Effects, 3D, or interactive prototyping.
- Experience with Workfront or a similar creative workflow platform.
Responsibilities
- Lead concept and visual design for responsive marketing and ecommerce experiences on att.com, including landing pages, promotional experiences, product storytelling, and campaign creative.
- Design within and help evolve a component-based web design system by selecting and composing reusable modules to create marketing hierarchy, compelling storytelling, and effective paths to purchase.
- Apply strong visual craft to typography, layout, imagery, color, and art direction; composite and retouch imagery for polished campaign and merchandising assets.
- Translate marketing briefs, products, and complex offers into on-brand, accessible, mobile-first digital experiences designed to drive customer action.
- Partner with copywriters, marketers, strategists, producers, and implementation teams from concept through launch, including design handoff and visual QA of live experiences.
- Provide creative direction and mentorship to other designers.
- Help advance digital design standards, tools, and best practices.
Benefits
- Medical, dental, and vision coverage.
- 401(k) plan.
- Tuition reimbursement program.
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
- Paid parental leave.
- Paid caregiver leave.
- Additional sick leave beyond what state and local law require may be available but is unprotected.
- Adoption reimbursement.
- Short- and long-term disability benefits.
- Life and accidental death insurance.
- Supplemental benefit programs, including critical illness, accident hospital indemnity, and group legal.
- Employee Assistance Programs (EAP).
- Employee wellness programs.
- Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
