Lead Digital Customer Growth - Go-To-Market

AT&T•Bothell, WA

1d•Onsite

About The Position

AT&T is looking for a Lead in the Digital Consumer Go-to-Market team focused on driving brand and value proposition initiatives. In this position, you will collaborate closely with cross-functional teams—including marketing, mass markets, product partners, and internal digital organization stakeholders—to ensure seamless alignment and execution of consumer go-to-market initiatives. Expectations for this role include planning, collaborating and executing the end-to-end digital customer journey, proactively solving problems, managing multiple initiatives with strong organizational skills, and communicating effectively. To succeed, you should have a passion for delivering a first-class customer experience and be able to drive impactful initiatives from concept to completion.

Requirements

5+ years of related experience.
Bachelor’s degree (BS/BA) desired.

Responsibilities

Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer experience.
Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
Focus on key trends and growth drivers such as personalization and scalable AI use cases.
Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
Utilize advanced analytics to gather insights on customer behavior and performance metrics.
Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone