Lead Development Coordinator - Automation & Factory Solutions

GOGcG•Remote,

1d•$24 - $28•Remote

About The Position

GCG’s Automation & Factory Solutions (AFS) division is seeking a detail-oriented Lead Development Coordinator to support our Marketing and Inside Sales teams by sourcing, organizing, and maintaining high-quality prospect data throughout the early stages of the sales pipeline. This role is ideal for someone who enjoys working with data, maintaining accuracy, and supporting revenue-generating teams behind the scenes. As a key member of the Marketing team, you will leverage market intelligence platforms, maintain CRM records, and ensure sales representatives receive clean, qualified, and actionable lead information. Your work will enable the Sales and Marketing teams to focus on building customer relationships and driving business growth.

Requirements

2–4 years of experience in sales support, marketing operations, lead generation, or data coordination
Experience using Salesforce CRM or a comparable customer relationship management platform
Familiarity with market intelligence tools such as ZoomInfo, Apollo, Hoovers, or similar platforms
Strong Microsoft Excel skills, including data organization, list management, and deduplication
Exceptional attention to detail with a commitment to maintaining accurate and complete data
Ability to manage multiple priorities in a fast-paced environment
Strong written and verbal communication skills
Self-motivated, organized, and process-oriented with a collaborative mindset

Nice To Haves

Bachelor’s degree in business or a related field preferred

Responsibilities

Research industry databases and market intelligence platforms (such as ZoomInfo) to identify prospective customers that align with target profiles
Source contacts from trade publications, industry associations, conference attendee lists, and other business resources
Compile and organize prospect data into structured lead lists for qualification and outreach
Collect, standardize, and maintain lead data from web forms, marketing campaigns, supplier referrals, trade shows, and other sources
Perform ongoing database cleanup by removing duplicate records, correcting formatting issues, verifying contact information, and completing missing data
Ensure all lead records meet established data quality standards prior to CRM entry
Enter qualified prospects into Salesforce CRM accurately and in a timely manner
Update existing contact and company records, including job title changes, address updates, and communication preferences
Conduct routine audits to maintain CRM data integrity and consistency
Respond to lead requests from the Inside Sales team by providing organized prospect lists and supporting information
Route qualified leads to the appropriate sales representatives based on territory, market segment, or product line
Monitor lead assignments and follow-up activities to help ensure sales opportunities are actively managed
Generate recurring reports that summarize lead volume, lead source, pipeline status, disposition, and other key performance indicators (KPIs)
Monitor lead aging and outstanding follow-up activities to support timely sales engagement
Maintain accurate reporting logs and activity records for Marketing and Sales leadership

Benefits

Competitive hourly compensation range between $24 and $28 per hour
Eligibility for an annual bonus based on company and individual performance
Multiple medical plan options (CDHP and PPO)
Company-paid life and disability insurance
401(k) with company match
Options for supplemental critical illness, accident, and hospital indemnity plans
PTO plan with paid holidays
Paid parental leave
Paid compassionate care leave
Employee Assistance Program (EAP)
Wellness incentives
Telehealth access
Dental and vision plans
FSAs/HSAs with company contributions
Pet insurance
Legal services
ID theft protection