Lead Designer, Brand & Growth - San Francisco, CA
About The Position
We are looking for a Senior Brand and Growth Designer to help scale Picnic through high-performing creative across acquisition, activation, and retention. This is a web first, growth minded brand design role. You will build and iterate on landing pages, ads, lifecycle campaigns, and key product touchpoints that move funnel metrics while maintaining a high bar for craft. You will partner closely with Marketing and Product to ship work quickly, learn from experiments, and make Picnic feel consistent everywhere it shows up. That includes the moments that matter most on trypicnic.com, in campaign flows, and in the physical office environment where the experience becomes a weekly ritual. This is a senior individual contributor role with no direct people management. You will lead by craft, clarity, and momentum.
Requirements
- 5+years brand/visual design experience
- Experience managing design team resources, external freelancers, agencies, etc.
- Growth design fluency with demonstrable impact designing against funnels, metrics, experimentation, and iteration.
- Web first craft with strong typography, layout systems, and conversion oriented instincts.
- A data-driven mindset: you are comfortable using data to form hypotheses, prioritize work, and evaluate outcomes. You can interpret funnel metrics and experiment results (GA, Mixpanel, Looker, Amplitude, or similar), connect insights back to creative. decisions, and communicate what you learned and what you will do next.
- High autonomy with the ability to organize your own work, manage priorities, and drive projects forward without heavy oversight.
- Cross functional collaboration skills with marketers, PMs, writers, and developers, and the ability to communicate decisions clearly.
- Systems thinking with an ability to build reusable patterns and lightweight guidelines that scale.
Responsibilities
- Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
- Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
- Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
- Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
- Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
- Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.
- Mentor by influence by providing feedback and direction to peers when needed.
- Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
- Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
