Lead, Data Instrumentation & Growth Measurement
About The Position
We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines.
Requirements
- 5+ years of hands-on experience in data tracking governance, analytics strategy, technical product management, digital ad ops, or growth measurement.
- Proven track record designing and executing incrementality tests, geo-lift experiments, or holdout tests to measure paid media effectiveness.
- Hands-on expertise with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signal configuration.
- Advanced experience with Amplitude optimization, GTM container architecture, and complex, custom GA4/Firebase deployments.
- Experience guiding external implementation agency partners (specializing in Google Marketing Platform, Amplitude, and ad-tech integration) to deliver technical roadmaps.
- Experience managing mobile app instrumentation nuances (iOS vs. Android unit differences, background session logic, schema registries).
- Strong SQL capabilities (Redshift, BigQuery) for testing payload integrity and JSON Schema knowledge for SDUI tracking setup.
Responsibilities
- Establish and enforce a unified event data dictionary across iOS, Android, and Web.
- Normalize properties, event names, and units (e.g., standardizing timestamps universally to UTC milliseconds).
- Partner with Product PMs and developers to review pull requests and audit release builds.
- Collaborate with specialized analytics agency partners to overhaul our Amplitude tracking, fixing data gaps, misfires, and schema issues.
- Architect a highly custom, targeted GA4 conversion tracking model designed specifically to isolate key conversion events, passing data through BigQuery to AWS Redshift to bypass unnecessary cost while maintaining structural complexity.
- Lead our incrementality and holdout testing strategy across paid channels (Google, Meta, Apple Search Ads).
- Leverage verified conversion events to measure true media lift and guide marketing budget optimization.
- Architect and deploy Server-Side Google Tag Manager (sGTM) and Meta/Ad Platform CAPIs to ensure resilient, privacy-forward conversion signals.
- Design JSON schemas that allow event capture logic, payload definitions, and tracking rules to be dynamically updated or toggled via backend responses without requiring app store updates.
- Set up automated CI/CD linting rules, schema registries, and daily auditing scripts in Redshift/BigQuery to detect broken schemas, unmapped parameters, or missing properties in real time.
Benefits
- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Competitive 401K match with no vesting requirement
- National health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
