Lead Data Analyst

RR Donnelley•Westlake, OH

2d•Remote

About The Position

The Lead Data Analyst serves as a strategic advisor, guiding measurement strategies and translating data into innovative frameworks for cross-channel success. This role partners directly with clients to design, implement, and evolve marketing & data analytics programs. It leads engagements that require integration of multi-channel data, development of insights frameworks, and translates analytics into business outcomes across verticals.

Requirements

4 Year / Bachelors Degree In a quantitative field (Minimum)
9 years experience in Advanced Marketing or Product Analytics roles
Business vertical experience in. Retail, Financial Services, Automotive , or CPG strongly preferred.
Expertise in Python and/or R.
Strong SQL proficiency is mandatory; candidates must be able to read data models, write efficient queries, and independently extract data for analytic projects with limited assistance.
Must possess a strong foundation in probability theory, as well as linear, logistic, and multinomial regression.
Candidates must be able to develop custom models using modern machine learning ensembling techniques and software, as well as building custom solutions directly in R and Python.
Must have experience building customer and/or store segmentation models.
A forecasting background with the ability to build custom ARIMAX models, along with Marketing Mix and Multi-Touch Attribution experience, is strongly preferred.
Foundational understanding of attitudinal research and segmentation approaches.
Comfortable using generative AI to develop code, conduct research, summarize methodology, and to develop client-facing presentations.
Strong communication and storytelling skills are an absolute must for this role. Candidates must be highly comfortable presenting to Executive-level clients.
Able to nimbly propose solutions to client problems. Although this is not a sales role, consultative selling skills are required for success.
Strong active listening and documentation skills are required. The individual in this role must be able to identify solutions for clients that extend beyond their current request.
While this is an Individual Contributor role, the expectation is that the individual will be able to lead projects and oversee the work of more junior analysts.
Must be highly resourceful, capable of developing relationships with Marketing Technologies/IT and Account Management, and able to independently develop solutions with minimal supervision.
Thrives in a dynamic, fast-paced environment. Energized by new challenges with an optimistic outlook, resilient to changes, and nimble in shifting direction quickly as needed.
Azure DevOps, Git, or similar version control background is essential.
Must have basic data engineering skills and be comfortable collaborating with data engineers to develop production processes.
Candidates must know how to integrate customer engagement data into analytic and modeling projects.

Nice To Haves

Graduate Degree (Preferred)
Causal analysis experience is highly desirable.
Ideal candidates will have developed behavioral models predicting attitudinal segments.
Experience with modern cloud database solutions such as Snowflake, AWS, Databricks, Microsoft Fabric, etc.
Direct experience using Microsoft Fabric to build models for clients would be ideal.
Strongly prefer experience with model development in a modern technology stack, specifically PySpark, Snowpark, and Pandas.
Understanding of graph databases and NoSQL, alongside experience working with semi-structured and unstructured data, is strongly desired.
Familiarity with Business Intelligence solutions such as Tableau, Power BI, SiSense, and other platforms.
The ideal candidate would have some skill using these tools to generate data visualizations.

Responsibilities

Partner with client leaders to co-create marketing analytics strategies that support personalization, attribution, and media mix optimization.
Translate complex customer behavior data into scalable frameworks that inform future marketing innovation across channels.
Lead cross-functional analytics initiatives and enterprise-wide insights projects.
Represent analytics expertise in insight development, client consultations, strategic planning, and solution design.
Provide thought leadership across domains and mentor others in advanced analytics techniques.
Design and oversee strategic marketing science initiatives, including test frameworks, predictive modeling, and audience performance measurement.