Lead Data Analyst

Bally's Interactive•Toronto, ON

34d•$100,000 - $130,000

About The Position

Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers. You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact. Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation. WHAT ABOUT THE ROLE? Bally’s Media is looking for a Lead Analyst who loves digging into data and uncovering the story behind it. Our streaming platforms generate a huge amount of information about how fans watch, what they love, and what keeps them coming back. Your job? Turn all that data into insights that help us make smarter decisions about our products, programming, and strategy. This role isn’t just about building dashboards or tracking KPIs. We’re looking for someone who’s curious, analytical, and excited to connect the dots. Someone who can look at the numbers, ask the right questions, and help the business understand not just what’s happening across our streaming platforms, but why. You’ll work closely with teams across Product, Programming, Marketing, and Finance to make sure decisions are powered by clear insights, reliable data, and a deep understanding of our audience. This role is a current vacancy , and we are actively seeking a candidate to join the team.

Requirements

6+ years of experience in analytics, business intelligence, or product analytics
Experience analyzing consumer digital products (media or streaming experience is a plus)
Excellent SQL and data analysis skills
Experience with analytics platforms such as Mixpanel, Amplitude, GA4, or similar
Familiarity with streaming analytics platforms such as Mux or equivalent
Experience building dashboards and executive-level reporting
Ability to translate complex analysis into clear, actionable insights that people can actually use

Responsibilities

Own and maintain trusted reporting across Bally’s Media streaming platforms, including viewership, engagement, retention, and monetization metrics
Analyze audience behavior and content performance across leagues, teams, matchups, and programming to uncover trends and performance drivers
Turn data into clear insights and recommendations that shape product strategy and business decisions
Deliver recurring executive reporting that highlights key trends, opportunities, and risks
Spot patterns, anomalies, and emerging trends before anyone else does
Validate data integrity across analytics tools and pipelines, digging in when numbers don’t line up
Partner with engineering and vendors to resolve analytics or instrumentation issues
Support Product, Programming, Marketing, and Finance with analysis that drives smarter decisions
Improve and scale analytics frameworks, dashboards, and reporting workflows as our platforms grow