Lead, Data Analyst

Humana

1d•$115,200 - $158,400•Remote

About The Position

As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels. This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action. Use your skills to make an impact.

Requirements

Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
5+ years of experience in campaign development, audience segmentation, or marketing analytics.
Proven ability to lead complex data initiatives and manage multiple priorities independently.
Deep experience in developing audience strategies and automation workflows using campaign platforms.
Strong SQL skills and familiarity with relational databases.
Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
Passion for improving consumer experiences through data-driven marketing.
Excellent communication and collaboration skills, with a "one team" mindset.

Nice To Haves

Experience with CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, Adobe Experience Platform).
Strong project management skills
Adobe Experience Platform certification or equivalent.
Prior experience in healthcare or other regulated industries.
Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA).

Responsibilities

Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
Design and implement scalable processes and best practices for audience development and marketing automation.
Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.