Lead Copywriter

Harley-Davidson•Milwaukee, WI

8d•$104,100 - $155,900•Onsite

About The Position

The role of Lead Copywriter is embedded within H-D creative team: a multidisciplinary group of designers, photographers, editors, content producers, and videographers. We support, integrate, and collaborate with our peers in Marketing, Events and Experiences. We shape and steer the brand by providing the overarching creative vision for all marketing efforts. This role is responsible for concepting and developing creative copy for consumer-facing brand moments, working in close partnership with the Art Directors, content creators and team at large. This includes development of original content, website, online collateral (channel assets), advertising campaigns, email/newsletters, and other online marketing initiatives.

Requirements

High School Diploma or Equivalent Required
Typically requires a minimum 7 years related experience
Profound interest in motorsports preferred, and how it relates to music, film, sport, art, entertainment
Proficiency in all relevant, modern workplace programs
Collaborative problem-solver who can both provide and take direction well
Strong communication skills. Not afraid to have difficult discussions in constructive ways
Multi-tasker that thrives in a collaborative environment

Nice To Haves

Bachelor's Degree Preferred

Responsibilities

Collaborate with the Creative Team, Marketing/Channels team, and project stakeholders to create engaging copy that speaks to the diversity of our riders and potential riders.
Support all consumer-facing instances of branded copy: H-D.com, social channels, dealer POP and displays, promotional campaigns, etc.
Contribute to our publication, The Enthusiast
Provide editorial and story-producing assistance for the content team, video, and photo team
Build and protect brand tone as a reviewer of third-party work for style consistency.
Special projects as requested by Creative Leadership Team