Lead, Connected Media

WaterWipes • Oklahoma City, OK

5h

About The Position

WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report.

Requirements

• Proven experience leading paid and connected media strategy.
• Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media.
• Strong media investment and budget management experience.
• Deep understanding of attribution, measurement, performance analytics, and ROI optimization.
• Experience managing agency relationships and platform partnerships.
• Strong executive communication and influencing skills.
• The ability to balance strategic thinking with execution and delivery.
• A commercially minded, accountable, and data-led approach to decision making.
• Curiosity, adaptability, and a willingness to challenge conventional thinking.
• A track record of developing people and building high-performing teams.

Nice To Haves

• Experience in retail media
• Major retailer activation experience
• Amazon experience
• Advanced attribution or marketing mix modelling experience
• Emerging AI or MarTech capabilities experience

Responsibilities

• Leading the Americas connected media strategy and annual planning process.
• Developing audience, channel, and investment strategies that support business growth.
• Owning media budget recommendations, allocation, forecasting, and optimization.
• Driving media effectiveness through measurement, attribution, testing, reporting, and continuous improvement.
• Building and governing a structured test-and-learn agenda across channels, audiences, platforms, and creative.
• Leading agency and platform relationships, ensuring accountability, performance, and innovation.
• Partnering cross-functionally to align media investments with brand, retailer, shopper, and commercial priorities.
• Providing data-driven recommendations to senior leaders that influence investment decisions.
• Coaching and developing media capability within the team while creating a strong operating rhythm across internal and external partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed