Lead Communications Specialist- Branch Banking

Wells Fargo Bank•Charlotte, NC

1d•Hybrid

About The Position

Wells Fargo is seeking a Lead Communications Consultant to support National Branch Network. This role serves as a strategic communications advisor focused on helping leaders connect strategy, priorities, and change initiatives to thousands of frontline team members across the branch network. Branch Communications is the critical link between leadership strategy and frontline action, transforming business priorities into clear, actionable communications that drive execution. In this role, you will develop and deliver communication strategies that build awareness, deepen understanding, inspire belief, and strengthen commitment—equipping leaders and teams to confidently deliver results and advance organizational goals.

Requirements

5+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of communications experience supporting the financial services industry, with a focus on branch banking, retail banking, or other customer facing-frontline employee teams.
Experience developing communication strategies and content for large, geographically dispersed workforces.

Nice To Haves

Internal communications and corporate communications expertise
Communication strategy development and execution supporting business priorities and organizational change
Strategic communication and writing expertise supporting organizational change, operational readiness, and enterprise transformation initiatives
Multi-channel communication planning and channel management
Consulting and influencing with the ability to advise senior leaders and business partners
Strong collaboration skills within a highly matrixed and cross-functional environment
Presentation and facilitation skills with the ability to simplify complex information and build understanding
Experience applying data-driven insights and communication metrics to shape messaging strategies, improve engagement, and support business objectives
Ability to navigate complex business situations, manage competing priorities, and navigate ambiguity in a dynamic environment
AI literacy and proficiency leveraging AI-enabled tools
Advanced Microsoft Office skills, including PowerPoint, Word, Excel, Teams, Outlook, and Microsoft Copilot

Responsibilities

Serve as a trusted advisor to senior leaders, providing strategic communications counsel that supports business priorities and organizational goals.
Develop and execute integrated communication strategies and plans that connect business initiatives, operational priorities, and change programs into cohesive and compelling narratives.
Create executive communications, frontline messaging, presentations, talking points, video and podcast scripts, and leadership materials tailored to branch audiences.
Partner closely with readiness, training, operations, risk, compliance, and business stakeholders to ensure communications support successful adoption and execution of business initiatives.
Translate complex information into simple, clear, and actionable content that helps leaders and employees understand what is changing, why it matters, and what actions are required.
Drive channel management strategies that align messaging across multiple communication platforms and experiences.
Proactively identify opportunities to improve communication effectiveness and recommend solutions that enhance audience engagement and business outcomes.
Foster strong partnerships across a highly matrixed organization, incorporating feedback and balancing diverse stakeholder perspectives to deliver the best outcomes.
Leverage AI and emerging technologies to improve productivity, accelerate content development, strengthen insights, and drive communication innovation.