Lead Commercialization
AT&T•Dallas, TX
•$143,800 - $215,800•Onsite
About The Position
Design, develop, launch, and manage promotional offers & bundles for all sales segments by defining and writing technical requirements, user stories, and developing business case projections. Focused on product go-to-market strategy, product offer roadmaps and key plays, product enablement, channel / distribution enablement, prioritization, and Mid-Market product performance. Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Responsibilities
- Develop technical scope, requirements, user stories, projected impact, use case studies and financial business case for product offers.
- Manage ongoing lifecycle promotional performance.
- Development of product promotional offers/bundles.
- Prepare and present requirements, plans, and business cases for promotion results reports/analysis, and marketing plans.
- Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results.
- Delivers product pricing requirements to partner organizations while also developing comprehensive lifecycle plans the product offers/bundles end to end to drive EBITDA and volume growth.
- Tracking offers effectiveness/lifecycle.
- Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
- Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
- Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
