Lead Channel Merchandiser

Columbia Sportswear CompanyPortland, OR
Hybrid

About The Position

The Lead Channel Merchandiser is responsible for driving account-specific merchandising execution across key wholesale partners, translating channel strategy into actionable assortments, insights, and go-to-market plans. This role partners closely with Account Sales, Planning, and Marketing to deliver consumer-right assortments, compelling in-market storytelling, and profitable growth at the account level. Serving as the primary merchandising lead for assigned accounts and channels, the Lead Channel Merchandiser owns sell-in readiness, performance insights, and seasonal execution. This role ensures alignment with broader channel strategies established by Channel Merchandising leadership while delivering tailored, account-level success.

Requirements

  • 5+ years of experience in merchandising, planning, buying, wholesale, or account-facing roles
  • Strong expertise in assortment planning, sell-through analysis, and retail dynamics
  • Experience working with wholesale partners and sales teams
  • Proven ability to translate data into actionable insights and strategies
  • Strong communication skills, with the ability to deliver clear and compelling presentations
  • A bachelor’s degree or equivalent experience
  • Ability to travel up to 20%

Nice To Haves

  • A strong merchant who connects product, consumer, and account needs into clear assortment strategies
  • Commercially driven with strong analytical and financial acumen
  • A collaborative partner who thrives in cross-functional environments
  • Skilled at influencing through insights, data, and storytelling
  • Detail-oriented and highly organized, with the ability to manage multiple accounts and priorities simultaneously

Responsibilities

  • Translate channel strategy into account-specific assortments, leveraging sell-through data, bookings, and market insights
  • Analyze product performance and consumer behavior to inform future line plans, assortment strategies, and profitable growth
  • Build consumer-right assortments that balance brand storytelling, innovation, pricing, and retail constraints
  • Partner cross-functionally with Sales, Planning, and Marketing to deliver integrated account strategies and seasonal plans
  • Lead sales meeting execution, including content development and compelling product storytelling
  • Drive in-season and post-season insights, identifying risks, opportunities, and actionable strategies
  • Establish and align assortment architecture, pricing strategies, and SKU productivity across accounts
  • Own and manage SMU (Special Make-Up) processes end-to-end, ensuring brand alignment and financial success
  • Identify and execute opportunities to increase volume, visibility, and cross-channel growth
  • Monitor and drive account performance across revenue, margin, forecasting, and SKU productivity

Benefits

  • 401k plan plus a generous company match
  • medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account
  • an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
  • EAP + which is free and confidential 24/7/365 counseling services
  • extensive wellness benefits
  • employee discounts
  • a generous time off program
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