About The Position

We are seeking a seasoned Lead Braze Developer to spearhead the technical execution of complex, multi-channel Braze campaigns. The role drives customer journey design, platform integrations, and team leadership while ensuring strong deliverability, personalization, and data privacy. The position is onsite in Pleasanton, California; relocation is acceptable. The stated duration is 6–12 months.

Requirements

  • 8–10 years of hands-on experience with Braze and similar marketing automation platforms, such as Marketo or Iterable.
  • Expertise in Braze Canvas for customer journeys, with knowledge of deliverability and data privacy best practices.
  • Proficiency in Liquid scripting for dynamic content personalization.
  • Strong skills with Braze SDKs, events, attributes, and integrations across Salesforce, CMS, data warehouses, and e-commerce systems.
  • Experience with technical leadership, mentorship, QA processes, and A/B testing and optimization.

Responsibilities

  • Lead technical implementation of Braze campaigns using Canvas to build robust customer journeys.
  • Architect integrations with CRM systems such as Salesforce, CMS platforms, data warehouses, and e-commerce systems.
  • Configure Braze SDKs, events, and attributes for targeting and segmentation, collaborating with data and engineering teams.
  • Provide technical leadership and mentorship, establish QA processes, support A/B testing, and serve as an escalation point for technical issues.
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